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The third edition of the FUTR Asia Summit opened yesterday with a packed two-day schedule featuring more than 3,000 of the world’s most disruptive brands, retailers and future-focused leaders presenting in 60+ panel discussions, presentations and showcases.
This year’s FUTR Asia Summit focuses on how brands and retailers are adapting easy and seamless customer experience, transforming marketing with artificial intelligence (AI), getting creative with data to drive innovation, customer loyalty and better business decisions.
“Last year’s edition of the summit examined the relentless pace of innovation and disruption across key industries in anticipation of the “experience revolution” for future commerce. This year’s summit delves into the seamless customer journey and brand authenticity, adapting strategies and technologies that are igniting and enabling businesses with the insight and analytics to be better equipped to tackle the ever-evolving marketplace and enhance the consumer experience.
"From artificial intelligence, personalisation and social marketing, brands and retailers will discover a variety of solutions, showcases and practical case studies at this year’s event, to help them evolve and remain relevant with today’s consumers,” said Rupa Ganatra, Founding Partner, FUTR Group.
A recurring theme throughout all sessions was the Seamless Customer Journey, be it in strategies adopted by marketers to ensure frictionless purchase experiences for today’s shoppers, or ensuring that brands have a good understanding of non-traditional platforms that achieve a higher rate of engagement with today’s consumer.
Grab’s expert in big data and machine learning, CTO Theo Vassilakis, shared how new technology contributed to being creative in targeting Asian mobile users, impacting customers needs through localisation of products and going beyond the status quo to improve its services.
A recurring theme throughout all sessions was the Seamless Customer Journey, be it in strategies adopted by marketers to ensure frictionless purchase experiences for today’s shoppers, or ensuring that brands have a good understanding of non-traditional platforms that achieve a higher rate of engagement with today’s consumer.
Grab’s expert in big data and machine learning, CTO Theo Vassilakis, shared how new technology contributed to being creative in targeting Asian mobile users, impacting customers needs through localisation of products and going beyond the status quo to improve its services.
Attendees of the second day of the Summit can look forward to conference sessions on consumer goods, Fashion & Beauty, breaking into China & New Markets, Next Generation Marketing, mobile & social commerce industries and hear from companies such as Redmart, Mango, YouTube, Bukalapak, The Kraft Heinz, Mondelez, FoodPanda, Nestle, Huawei, Ben & Jerry's, Daniel Wellington, Sephora, Kellogg Company, and Procter and Gamble.
The FUTR Innovation Lab showcases innovative startups that are set to impact the future of retail and marketing in Southeast Asia. This opportunity gives brands, retailers, and investors the chance to engage directly with the entrepreneurs who are reinventing the way brands and companies are connecting with customers. Twelve startups will give a 10-minute showcase, creating an opportunity to engage with the market’s leading brands.
This year’s summit will also announce the winners of the FUTR Innovation Awards. The awards celebrate companies that are adapting, evolving and innovating to cater for the demands of today’s consumer. The five award categories: Retain Reinvented, Killer Campaign, Best Retail Solution, FUTR Inspiring Partnership and Brand of the Year, recognise companies that have shown excellence in the market, acknowledging those who have embraced the evolving commerce landscape by building new brands, solutions, campaigns, technologies or platforms that are enabling change.
Details:
Registration is open to the public
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