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| Source: OnePlus YouTube channel. Placeholder announcing the launch. |
The OnePlus 6T features Screen Unlock technology, which allows the phone to be unlocked with an in-display fingerprint sensor. Paired with the company’s fast charging technology, the new phone also comes with a larger battery. The device will feature Qualcomm’s flagship processor, Snapdragon 845 with Android Pie 9.0 out of the box.
The OnePlus 6T will be launched globally on October 29 at 11 am (11 pm Singapore time) in the US.
OnePlus has done very well in the US$400-US$600 segment. Sales have been driven by India, China and the UK, the company said. Counterpoint Research's analysis of the Indian smartphone market showed that the premium smartphone* market reached an all-time third-quarter peak during Q318. This was due to offers lowering the cost of ownership for a premium smartphone. Typical offers include trade-ins and buybacks, monthly 0% interest on monthly installment plans and instant cashbacks.
These offers have strongly appealed to large segments of the population, especially the youth, as they are gaining their footing financially and becoming power smartphone users, said Tarun Pathak, Associate Director with Counterpoint Technology Market Research in a blog post. "Furthermore, the features in premium segment smartphones such as full-screen displays, biometric security, dual-cameras, faster processors and support for artificial intelligence, have acted as a catalyst for consumers looking to upgrade from mid-segment smartphones," he said.
Euro Cellular Singapore launched the OnePlus 6 in May. The OnePlus 6 is its best-selling smartphone to date. The trend is global - the model sold over 1 million units globally within 22 days of the launch.
Counterpoint Research says OnePlus has led the premium smartphone segment in India for the second successive quarter, capturing 30% of the market driven by the strong performance of its OnePlus 6.
"Positive word of mouth along with an effective social media strategy has helped OnePlus in targeting a new user base," Pathak said.
"OnePlus 6 became the highest selling flagship model for OnePlus within five months of its launch.
OnePlus continues to increase its points of sale by launching its offline and exclusive stores across key cities. This has helped the brand reach out to a larger potential user base."
In India, the OnePlus 6 remains the best-selling model in the premium segment followed by the Samsung Galaxy Note 9 and Galaxy A8 Star.
Details:
For more information and to preorder the OnePlus 6T, go to the One Plus Singapore Facebook page, Lazada, Shopee, and Qoo10.
Catch the launch live on Youtube at 11 am EDT (3pm GMT). The landing page will be live after the global launch event on October 29. While community launch invites are sold out, OnePlus’ local community can log in to Youtube to watch the live launch event along with the rest of the world.
Hashtag: #OnePlus6T
Hashtag: #OnePlus6T
*Premium smartphones are defined as those priced above US$400.
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