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Friday, 2 November 2018

P&G invests more for digital innovation in Singapore

Procter & Gamble, in partnership with the Singapore Economic Development Board (EDB), is investing an additional US$30 million to S$45 million into its digital innovation centre in Singapore, just over a year after its launch.

The E-Center 2.0 is an expansion of the existing digital innovation programme, focused on placing Singapore at the forefront of digital transformation in consumer goods and the retail industry in the Asia Pacific region.

With this investment, P&G expands its E-Center and celebrates a new milestone in e-business with the opening of the i-Singapore Digital Omni-channel Center (i-SIDOC), the first digital omnichannel retail centre that enables P&G to work with retailers from across the region to create actionable knowledge and retail solutions. This collaboration platform is fully dedicated to Asia and co-located with the P&G Singapore Innovation Center and the omnichannel store.

The E-Center 2.0 will also feature new projects in supply chain management, i-Supply, such as the development of automation and digitisation technologies for manufacturing processes and the use of machine learning and analytics to automate decision making and enhance planning in the supply chain.

These advances must be made alongside upskilling of employees, which P&G is also doing through providing training on digital and analytics skills to build a future-ready talent pipeline.

In terms of e-analytics, P&G is setting up a team of data scientists to develop customised brand solutions and better reach through optimised media plans. Advanced analytics are also leveraged to accelerate development of superior products and packaging out of the Singapore Innovation Center.
Through the E-Center, P&G is also committed to support partners and employees by equipping them with the relevant skills to leverage digital technology and solve business problems.

In the week leading up to the E-Center 2.0 opening, P&G Asia Pacific hosted its inaugural digital technology event, ONward. The event included a digital university for 1,000+ employees.

Meanwhile, 500+ digital tech companies including startups, small and medium sized enterprises (SMEs) and other companies applied to develop solutions for nine business challenges provided by P&G in an effort to co-innovate with external experts.

P&G takes this commitment to co-innovation further with the partnership between P&G and Wavefront, a Singapore-based incubator. In partnership with EDB, P&G and Wavefront will focus on personalising skincare for Asian consumers through technology.

“P&G is a strategic partner in our efforts to place Singapore at the forefront of digital innovation for consumer businesses. The E-Center 2.0 will further build digital capabilities in retail, supply chain management and business analytics, and offer exciting opportunities for both Singaporeans and our local enterprises,” said Dr Beh Swan Gin, Chairman of the Singapore Economic Development Board (EDB).

“We are also delighted to support the efforts of bellwether corporates like P&G to co-innovate with and catalyse the formation of new ventures in Singapore and the region.”

“Since the successful launch of the E-Center last year, we have been able to uniquely sharpen our core strengths, accelerate our digital transformation and growth in the region. We are proud of our success and it’s given us the confidence to do more. Today with E-Center 2.0, we continue to dedicate our efforts to further strengthen Singapore’s leadership in the digital economy and build world-class capabilities, but also to collaborate with key local partners and develop local and international talents,” said Magesvaran Suranjan, President, P&G Asia Pacific and of P&G Indian Subcontinent, Middle East and Africa at the launch.

Procter & Gamble is known for household name brands like Always, Febreze and Gillette. Singapore has hosted P&G’s Asia Pacific headquarters for 30 years. The country, is home to two manufacturing sites in Tuas as well as the Singapore Innovation Center and the E-Center.

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