Razer announces site of new Southeast Asia headquarters

Razer, the world’s lifestyle brand for gamers, will sign a long-term lease for its Southeast Asia headquarters at the technology and media hub of Singapore, in one-north. Razer’s plans for its new highlight the company’s growth strategy in the esports and gaming industries as the total addressable market (TAM) for gamers is expected to grow from 2.35 billion in 2018 to 2.76 billion in 2021, according to Newzoo Global Games Market Report.

Razer has been on a strong growth trajectory and has delivered year-on-year growth of 39% in revenues and 46% in gross profit in 1H18.

The location of the new Razer headquarters in Singapore also rides on the growing traction of Razer's services business across Southeast Asia. Razer has proven to be the preferred monetisation platform for gaming and content companies seeking to expand their global presence especially in the fast-growing Southeast Asia market, as evidenced by the recent Razer Gold partnerships with PUBG MOBILE, Nexon America and Webzen. Along with Razer Silver loyalty rewards system, Razer Gold empowers gamers to get the most out of their games and gaming lifestyle.

Since its launch in Malaysia in July 2018, Razer Pay has become one of the largest offline-to-online digital payments networks in Southeast Asia, with physical acceptance points through retail outlets such as 7-Eleven and Starbucks. With Razer Pay Singapore slated to be launched in Q119 and preparations to roll out in other Southeast Asia countries already in place, access to a strong pool of technology talent - accessible at the new location - will be crucial.

Min-Liang Tan, Razer co-founder and CEO said: “We are excited to announce our new home for Razer employees and the community in the region. The move also represents our support for the Singaporean government in its efforts of developing the top location for technological innovation and attracting a strong technology talent pool. This is an exciting time for us as we continue to advance our operations on the back of the robust growth of the esports and gaming markets across the world.”

The new headquarters will cover an estimated gross floor area of 19,300 sq m in a seven-storey building, featuring the company’s signature design elements designed by Razer designers and external architects.

Singapore is one of the most digitally-competitive countries in the world* and the Singapore government is dedicated to establishing the city-state as a global hub for technology and innovation. One-north, an icon of Singapore’s knowledge-based economy, is a 200-hectare development focusing on key growth sectors including infocommunications technology and media, biomedical sciences and startups, supported by capabilities in science and engineering.

The area is highly accessible, in close proximity to the Central Business District, as well as research and tertiary institutions including INSEAD, the National University of Singapore, National University Hospital, Singapore Science Park I, II, and III, and Singapore Polytechnic. One-north is also home to technology, entertainment and gaming companies such as Oracle, Seagate, Equinix, Ubisoft and Infinite Studios.

Source: Razer. Artist's impression of the Razer SEA HQ.

The company expects to move into the new facility in 2020.

*Singapore is ranked 1^st in Asia-Pacific and 2^nd among the top 10 digital-competitive countries in the IMD World Digital Competitiveness Ranking 2018 compiled and published by the International Institute for Management Development (IMD).