TechTrade Asia is about the computer and communications technology trade in Asia Pacific and the Middle East (APME). Central Asia is occasionally featured.
The blog covers recent trends and developments with B2B and B2C technology stakeholders, including major product launches, and changes in customer demand. While enterprise technology predominates, TechTrade Asia is about the full spectrum of technology, including consumer technology, so long as it impacts the industry.
As a rule of thumb the information must impact a vendor's target audiences in APME, as opposed to targeting consumers and businesses in other parts of the world.
Enterprise-directed technology announcements are typically featured in sister blog TechTouch Asia, which is part of the TechTrade Asia family.
B2C-directed announcements and events are typically featured in sister blog WorkSmart Asia.
As resources are limited this blog is not meant to be first with the news, and cannot provide a comprehensive overview of the industry. Editorially TechTrade Asia provides an alternative perspective of the industry through a personal curation of news items.
Target Audience
This blog focuses on anyone working in the trade as well as on actual users of technology, especially enterprise technology.
I can provide some general numbers from Google Analytics (please ask).
Frequency
This Singapore-based blog is updated at least once a fortnight. Mondays are the best days to visit, though there are often additions over the week.
Amplification
TechTrade Asia, TechTouch Asia and the tech-related part of WorkSmart Asia share a Facebook account, TechLifeAsia; an Instagram account, @techlifeasia, and a Twitter account, @techlifeasia. Posts may be mentioned on social media, but not often.
Editorial Calendar for 2019/20
TechTrade Asia requests comments regularly, with the major features being for a year-end roundup and predictions for the next year. There is no need to pitch - just send comments, and the most interesting ones will be featured.
Technology milestones for 2019
Commentary on technology milestones for the current year are published at the end of the year. Topics are finalised in October.
For end-2019 milestones, the topics are:
- Directions for Blockchain over the year
- Assistance 2020 - robots, drones, voice-activated virtual assistants
- The future of personalisation, retail, e-commerce and payments in APME
- Smart cities, public safety and the Internet of Things
- A look back at digital transformation in healthcare, manufacturing, and BFSI
For the milestones pieces, please send commentary by mid-November on what the milestones for these areas of focus were, specifically:
- Common misconceptions
- What milestones did you see for the topic in 2019?
- Is 2020 going to be different?
- What advice do you have for industry players?
Comments should be around 100 words per point made. E.g. if the topic is security, and there are mobile technologies, legacy technologies, and human behaviour that will be significant for next year. That would be 100 words on mobile technologies, 100 words on legacy technologies, and 100 words on human behaviour, so 300 words just for that first point.
Please include spokesperson details and a low-resolution (under 1 MB, 200Wx300H portrait preferred) headshot image of the spokesperson.
Examples of year-end roundups for 2018:
Please include spokesperson details and a low-resolution (under 1 MB, 200Wx300H portrait preferred) headshot image of the spokesperson.
Examples of year-end roundups for 2018:
Technology trends predicted for 2020
For the 2019 predictions, the proposed topics are:
- The changing face of cybersecurity
- Artificial intelligence (AI), machine learning and deep learning
- Automotive technology - self driving cars, energy efficiency, driver assistance
- E-sports in Asia
- Next-generation data centres
- Best practices for digital transformation, and the evolution of enabling technologies
- The future of work
- Emerging technologies: 5G, fintech, genomics, quantum computing, robotics, virtual reality/augmented reality, etc
- What technologies and technology-related behaviours will be significant for the next year
- Why these are significant for companies
- Implications for governments, consumers, business owners and IT decision makers
- Any pitfalls and misconceptions to avoid
Please avoid just listing use cases. There is no need to cite third party research. Please include spokesperson details and a low-resolution (under 1 MB, 200Wx300H portrait preferred) headshot of the spokesperson.
2019 predictions pieces included:
5G in 2019
Payments directions for the year
Digital transformation challenges must be addressed
Browse the full list of 2018 round-ups and 2019 predictions in TechTrade Asia
Business Model
I do not work on the blog full-time. Content comes from websites, press releases and events that I attend. There is no charge for appearances or coverage.
Major technology conferences are often covered, such as ConnecTechAsia in Singapore, as well as Mobile World Congress and CES.
Coverage from media trips is free but will also mention that the travel and accommodation costs are sponsored.
Rate Card 2019
I do not have a formal media kit or rate card since coverage is generally free at this time.
What I can do
Do email press releases to me for consideration. There may be more Singapore-based content as I am based in Singapore but content from anywhere else in Asia, the Pacific or the Middle East is welcome. I visit the wires and the newsrooms of various companies on occasion as well.
I also cover selected events in person in Singapore, but don't really do interviews or accept contributed content. Overseas events - during which I am open to interviews - may be possible but require a longer lead time as I have to make other arrangements for existing commitments.
I get more press releases and invitations to press events that I can handle, so no promises as to coverage. Coverage depends on a combination of relevance, timing, and whether I have the time to blog vs my day job. Events that I cover in person do get priority, but coverage again depends on relevance.
Press releases which are a couple of weeks old or more are unlikely to be featured. Please note that posts may be updated with new content like pictures and links etc after publication.
The blogging process for WorkSmart Asia is explained here, and it is basically similar for TechTrade Asia and TechTouch Asia.
Blogger Profile & Contact
I've created tech and lifestyle content for digital/content marketing, journalism, and public relations. Please email me at tangjoy (at) gmail (dot) com. I prefer to be contacted by WhatsApp (the WhatsApp contact is in my email signature).
Glossary
' - foot
" - inch
AED - Emirati dirham. DHS also refers to the Emirati dirham but this abbreviation is not used. CAGR - compound annual growth rate
CEO - Chief Executive Officer
CIO - Chief Information Officer
COO - Chief Operating Officer/Chief Operations Officer
CSR - corporate social responsibility
CTO - Chief Technology Officer
eDM - electronic direct mail, marketing-oriented email
EVP - Executive VP
GCC - Gulf Cooperation Council
GM - General Manager
HD - High Definition; sometimes FHD for Full HD and UHD for Ultra HD may also be found
HE - His Excellency/Her Excellency
HH - His Highness/Her Highness
HRH - His/Her Royal Highness
ICT - Information and communications technology
IDR - This abbreviation is not used for Indonesian rupiah. Rp is used instead.
INR - This abbreviation is not used for Indian rupees. Rs is used instead.
IT - Information technology, sometimes paired with OT, operational technology
JPY - Japanese yen; this abbreviation is not used, 'yen' is used instead
Jr - Junior
K - 1,000
KSA - Kingdom of Saudi Arabia
Lower case names - these are capitalised at the beginning of a sentence but left lower case elsewhere.
Md - Mohammed, Muhammad and variations of the name
MD - Managing Director
MENA - Middle East and North Africa
PM - Prime Minister
QoQ - quarter on quarter, meaning a figure compared compared to the same figure a quarter ago.
QR - Qatari riyal
RM - Malaysian ringgit (MYR)
RO - Rial Omani. The abbreviation OR for Omani rial is not used.
RMB - Chinese renminbi (CNY)
SGD - Singapore dollar; this abbreviation is not used. S$ is used instead
Sq ft - square feet
Sq m - square metre
Sr - Senior
SR - Saudi rial
SVP - Senior VP, see VP
THB - Thai baht
Trillion - Taken to mean a thousand billion if a figure in billions or millions is provided
UAE - United Arab Emirates
UK - United Kingdom
US - United States of America. USA is not used.
USD - US dollars. This abbreviation is not used. US$ is used instead
VP - Vice President
YoY - year on year, meaning a figure compared compared to the same figure a year ago.
Disclaimer and privacy
The author includes news, trends, products, and services in this blog as information which may be of interest to others. It is assumed in good faith that the entities mentioned are genuine organisations offering bona fide services that may be relevant to readers. Any conclusions made or activities undertaken as a result of these blog posts is at readers' own risk.
Blogger.com and Google Analytics do capture data about visitor behaviour. The data provides insights about viewership and the popularity of various blog posts. Any additional information requested, whether personally identifiable or otherwise, is not part of the blog structure and readers provide it at their own risk. This blog includes links to third parties in the content. Any information requested after clicking on those links does not belong to this blog, and this blog should not be held liable for any outcomes that occur as a result.
Registered trademarks belong to their owners. I retain copyright to opinions added or edits that I have made to information provided by third parties.
The link for this page is https://www.techtradeasia.info/2018/12/techtrade-asia-backgrounder-editorial.html. For the most up-to-date version please refer to the 'About' page on the home page.
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