WeChat, one of the world's most popular mobile apps and social networks, has brought home an iF Gold Award for its smart retail solution, Scan & Go. It
is the first-ever Chinese product to win a gold in the iF Service Design category.
Scan & Go is widely used by retailers in China, including Wal-Mart and Carrefour. It enables shoppers at retail stores to turn their mobile phone into a checkout counter. When shopping, customers use their mobile phones to scan product barcodes, view product information, get discounts, complete self-checkout, and pay for everything within the app via WeChat Pay. There is no queuing up at the cash register.
"This concept shows a customer-centric scan-and-go-solution for an optimised shopping and retail context. All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best," said iF Gold Award judges about Scan & Go.
According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spend three to five minutes on queueing and payment during peak hours. With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.
By introducing dedicated lanes for Scan & Go, supermarkets have achieved an over fivefold increase in converting digital members within two months.
Scan & Go also integrates promotion and marketing modes through mini programs to help increase sales. WeChat's mini programs are mini-apps within an app.
"Scan & Go winning the iF Gold Award is an important affirmation of WeChat's smart retail innovation. In the future, we will continue to improve products and provide retail industry with more capabilities for the digital transformation," said the WeChat Team.
The combined number of monthly active users of Weixin and WeChat exceeded 1.08 billion as of Q318. WeChat Pay is now available in 49 countries and regions outside of Chinese mainland, supporting cross-border payment transactions in 16 currencies.
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| Source: WeChat/PRNewswire. WeChat Scan & Go wins iF Gold Award, a first for China in the Service Design category. |
Scan & Go is widely used by retailers in China, including Wal-Mart and Carrefour. It enables shoppers at retail stores to turn their mobile phone into a checkout counter. When shopping, customers use their mobile phones to scan product barcodes, view product information, get discounts, complete self-checkout, and pay for everything within the app via WeChat Pay. There is no queuing up at the cash register.
"This concept shows a customer-centric scan-and-go-solution for an optimised shopping and retail context. All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best," said iF Gold Award judges about Scan & Go.
According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spend three to five minutes on queueing and payment during peak hours. With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.
By introducing dedicated lanes for Scan & Go, supermarkets have achieved an over fivefold increase in converting digital members within two months.
Scan & Go also integrates promotion and marketing modes through mini programs to help increase sales. WeChat's mini programs are mini-apps within an app.
"Scan & Go winning the iF Gold Award is an important affirmation of WeChat's smart retail innovation. In the future, we will continue to improve products and provide retail industry with more capabilities for the digital transformation," said the WeChat Team.
The combined number of monthly active users of Weixin and WeChat exceeded 1.08 billion as of Q318. WeChat Pay is now available in 49 countries and regions outside of Chinese mainland, supporting cross-border payment transactions in 16 currencies.
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