Tata Sky, the Indian content distribution platform, now offers personalised content recommendations on the Tata Sky mobile app and on Watch.tatasky.com. The mobile app and watch.tatasky.com give subscribers access to 400+
live channels and over 5,000 TV and movie titles on their laptops and
iOS/Android mobile devices.
Tata Sky chose ThinkAnalytics
to enable users to find content easily online and on mobile devices,
boosting overall viewer engagement. The experience is personalised
through the use of ThinkAnalytics’ artificial intelligence (AI) and
machine learning technologies and based on the subscriber’s previous
viewing behaviour. Initially in English, the service has planned support
for additional languages in the future.
The
ThinkAnalytics recommendation engine now helps subscribers discover
content based on the genres, language and even cast preferences based on
his or her last visit to the platform. Also important to Tata Sky was
ThinkAnalytics’ proven ability to scale to the operator’s base of
millions of users, as well as its track record in helping video service
providers boost engagement and loyalty.
Peter
Docherty, CTO at ThinkAnalytics commented, “Tata Sky is using our
enhanced metadata management solution and viewer behaviour analysis to
differentiate its OTT* offering and demonstrate technology leadership in
India. Not only do users now benefit from an experience tailored to
their tastes, but we are helping Tata Sky’s business win with increased
viewer engagement.”
ThinkAnalytics is powering a variety of use cases including personalised banners, Channels For You, Live Now For You, Catch-up For You, Movies/Shows for You, and Trending events based on the shows and channels users like to watch. There is also a Don’t Miss feature
which brings up episodes of the shows that are watched regularly, so
that the user does not miss updates of their favourite shows.
Tata Sky is a joint venture between the Tata Sons and 21st Century Fox. The company provides both pay TV and OTT services.
*OTT stands for over-the-top, or services delivered atop an existing network.
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