KaHa launches new connected tee

Source: KaHa. The new Smart Fitness tee.

KaHa, a Singapore-based Internet of Things (IoT) platform company for smart wearables, has launched a second-generation Smart Fitness t-shirt.

The new t-shirt makes use of conductive yarn that extends the signal to more areas of the garment, allowing the smart module to be placed at additional places on the shirt. The t-shirt also comes with increased ergonomic functionality.

“Through our partnership with A*STAR SIMTech, we have been able to evolve our offerings with the creation of the second-generation Smart Fitness t-shirt,” said Pawan Gandhi, Founder and CEO of KaHa.

“As a homegrown brand with a mission to transform the local smart wearables ecosystem, we are always looking for ways to improve our existing products and services and to introduce the Internet of Things to consumers that would help elevate their everyday life.”

The Smart Fitness t-shirt is connected to KaHa’s smart module and mobile app that tracks electrocardiograms (ECG), live heart rates, heart rate variance, VO₂ max* and other health parameters. Other app features include a preparation plan, run tracker and gamification.

Gandhi added, “Without the need for additional wearables or monitoring equipment when they exercise, the Smart Fitness t-shirt will also help with health and fitness management, with KaHa’s platform allowing consumers to assess and analyse their workout and body condition.”

In Singapore, revenue in the wearables segment amounts to US$15 million in 2019, according to Statista. It is expected to show a CAGR from 2019-2023 of 7.7%, resulting in a market volume of US$21 million by 2023. User penetration will be 5.4% in 2019 and is expected to hit 5.6% by 2023.

KaHa has offices in Singapore, China, India and Switzerland. The company has customers and partners around the world spanning the high-end luxury, financial services, digital payment, jewellery and accessories, health and wellness, and smart apparel industries.

COVE, a registered brand of KaHa, is a patented end-to-end IoT smart wearables platform and provides a one-stop solution for brands to bring smart wearables to customers with reduced go-to-market time and costs. With in-built artificial intelligence and machine learning algorithms, COVE provides user experiences that are designed with a range of verticals in mind, including safety, sports, wellness, and special needs.

The platform includes electronics design, printed circuit board assembly, application frameworks for iOS and Android, cloud services, data analytics and smart after-sales services.

*VO₂ max is the maximum oxygen consumption rate as exercise increases in intensity.