The release helps bring to life the Acronis vision of cyberprotection, which combines traditional data protection and cybersecurity into one solution. As a result of this approach, Acronis True Image 2020 is the only personal solution to address all five vectors of cyberprotection – ensuring the safety, accessibility, privacy, authenticity, and security of data (SAPAS).
“Considering how much we rely on data today, our digital assets have never been more valuable. But that use also means we’re dealing with more data and more devices than ever before. Protecting it all from the ever-growing risk of cyberthreats presents a few challenges – such as increased complexity, security, and cost concerns,” said Serguei “SB” Beloussov, founder and CEO of Acronis.
“By making comprehensive cyberprotection easy, efficient and secure, Acronis can help individuals ensure all of their data is protected.”
According to Acronis, the backup rule refers to:
- Creating three copies of data: one primary copy and two backups
- Storing the copies in at least two types of storage media, such as a local drive, a network shared/network-attached storage device, or a tape drive for example
- Storing one of the copies offsite, such as in the cloud - dual protection, as it were.
The Dual Protection replication feature is one of more than 100 enhancements and new capabilities incorporated into Acronis True Image 2020. While independent labs have already concluded that Acronis True Image is up to 10 times faster than the competition, the 2020 release introduces a new backup format that delivers better overall performance.
Acronis True Image 2020 also ensures users can keep their data safe wherever they are. The new release lets users select which Wi-Fi networks they allow backups to run on, allowing them to avoid the metered connections and insecure public networks that can put their data at risk.
Users also want to ensure their backups don’t interfere with their computer use, such as having a backup drain the battery of their laptop while they are using it. With Acronis True Image 2020, users control when backups run while the laptop is operating on battery power.
For the last three years, Acronis True Image has been the only personal backup solution with a built-in antimalware defense that is powered by artificial intelligence (AI). The integrated technology, called Acronis Active Protection, stops ransomware and cryptojacking attacks in real time – automatically restoring any affected files.
Rather than scanning for known malware signatures, the technology monitors the system for behaviours that indicate attacks. As a result of this approach, it is effective at detecting and defeating any kind of attack, including ransomware strains that have never been seen before. In fact, it blocked more than 400,000 ransomware attacks last year. The company has further enhanced this AI-powered defense for the launch of Acronis True Image 2020. The new version includes enhanced machine learning models to make Acronis True Image 2020 even more effective.
“Most home users understand the value and need to backup their digital information to prevent data loss. But many are unaware of the growing breadth and complexity of malicious attacks like ransomware. Acronis has developed a comprehensive approach to cyberprotection, which marries both backup and cybersecurity features in a single, cloud-integrated platform for personal use,” said Andrew Smith, Research Manager, Infrastructure Systems, Platforms and Technologies Group at IDC.
“The updates to True Image will help users ensure their backups are automated and secure, while also enhancing the user’s ability to detect and prevent monder cyberthreats.”
“Year-over-year, the demand for cyber protection solutions from Tech Data partners is growing exponentially and Acronis is the fastest growing brand in the segment with over 1 petabyte of data that is now cyberfit thanks to their solutions,” said Daniel Isidro, Commercial Product Manager, ESD, Tech Data. The distributor has a presence in nine Asian countries.
“With Acronis True Image 2020, we can deliver easy, effective and secure cyberprotection to our prosumer customers, giving them peace of mind whether their data is stored locally or in the cloud. We see steady growth with our ESD platform Digital On-Demand with more than 50% growth year-over-year.” ESD stands for electronic software distribution or delivery.
Enabling automatic replication of local backups in the cloud is the latest Acronis innovation. Acronis firsts for data protection include being the first to offer full image backups* to home users and the first backup to offer the ability to clone a system disk – on both Windows and Mac systems – when it is in use. It is still the only personal backup solution that includes an integrated anti-malware defense powered by AI, as well as Blockchain-based data authenticity certification and verification.
Acronis solves SAPAS challenges with backup, security, disaster recovery, and enterprise file sync and share solutions that run in hybrid cloud environments. The company is trusted by 80% of Fortune 1000 companies and has over 5 million customers, including 500,000 business customers. It has dual headquarters in Switzerland and Singapore.
Details:
Three versions of Acronis True Image are available, Standard with no cloud storage or cloud-based features; Advanced, which includes some Acronis Cloud Storage and access to all cloud-based features, and Premium that includes Blockchain-based data certification and electronic signature capabilities, as well as 1 TB of Acronis Cloud Storage.
All versions include Acronis Active Protection, the AI-powered antimalware defense, and cover an unlimited number of mobile devices. Subscription customers can purchase additional cloud storage as needed.
Explore:
Watch a video illustrating the 3-2-1 backup rule
*An image refers to making an exact copy of the software and operating system of a computer, right down to application configurations.
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