Tencent Games and NVIDIA bring cloud-based PC gaming to China

NVIDIA’s GPU technology will power Tencent Games’ START cloud gaming service, which began
testing earlier this year.

START gives gamers access to AAA games on underpowered devices anytime, anywhere. AAA games are top-of-the-line games. Tencent Games intends to scale the platform to millions of gamers, with an experience that is consistent with playing locally on a gaming rig.

“As one of the leading global platforms for game development, publishing and operations, Tencent Games is set to deliver amazing cloud gaming,” said Jeff Fisher, Senior VP of  Gaming at NVIDIA. “Combining the Tencent platform with NVIDIA’s GPU technology will provide a world-class experience for gamers everywhere.”

“NVIDIA’s leadership in building the world’s most powerful GPUs paired with their experience in
cloud solutions will empower us to scale our START platform to millions of gamers,” said Steven
Ma, Senior VP at Tencent.

“Today marks a new opportunity for our companies to further push the frontiers of gaming.”

NVIDIA’s footprint in the cloud gaming space is growing. Earlier this year, the company announced collaborations with Japan’s SoftBank and Korea’s LG U+ for cloud gaming solutions.

NVIDIA and Tencent Games also announced a joint innovation lab for gaming. They will work together to explore new applications for AI in games, game engine optimisations and new lighting techniques including ray tracing and light baking.