Epson Singapore
is increasing its digital presence to cater to changes in consumer
shopping habits. The company has officially opened a flagship store on Shopee, one of the leading e-commerce platforms in Southeast Asia. This follows the opening of its flagship Lazada store in 2018.
According
to Epson Singapore, 37% of Singaporean consumers have increased their
online shopping activities as a result of staying home to prevent the
spread of COVID-19 infections. The same data also revealed that over 76%
of those surveyed intend to continue this trend even after the global
health crisis stabilises*.
At the same time, Epson
Singapore has seen a 16.4% increase in online sales in Q120 compared to
the previous year - confirming the need to expand its online footprint
and offerings, according to a GfK report done in Q120. The company also
reported an increase in total online printer brand share by 4% Q119 and
Q120**, indicating that consumers have seen value in Epson’s product
offerings for remote working.
Tan May Lin, Director –
Sales, Marketing and Customer Service of Epson Sales division, Epson
Singapore said, “While brick-and-mortar stores continue to be important
to our customers, shifts in consumer behaviour are driving further
demand for an omnichannel digital presence.
"As a customer-centric brand, we want to be where our customers are, and we believe that with the Shopee flagship
store, Epson will continue to grow our brand presence, improve the
consumer experience for our customers, while also making good on our
commitment to sustainable business operations.”
To
celebrate Epson’s official store launch on Shopee, exclusive promotions
with up to S$100 in NTUC e-vouchers, as well as free gifts will be
available till 16 August 2020. Visit the official Epson store on Shopee to find out more.
*Nielsen, April 2020: IMPACT OF COVID-19 ON CONSUMER BEHAVIOR
**GfK, Q1 2020: Inkjet & Laser Printing report
Singapore offers an incredible diversity for business. In Singapore one could also be surprised by the intermingling of immigrants; Chinese, Malay, Indian, and European people melding into a uniform group while maintaining some unique ties to their original culture. Identities "still remain although the majority of Singaporeans do consider themselves as Singaporeans, no matter race or culture. Each still bears its own unique character. Singapore has well established aerospace, electronics and telecommunications concerns. Fully connected to a reliable internet hub, Singapore is in a position to supply unrestricted high speed internet access. Google's proposed trans-Pacific cable promises to further expand bandwidth and lower prices. Tremendous gains could also be made by marrying the entrepreneurial spirit with the abundant supply of technological resources of Singapore.
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