Much more than tyres: Bridgestone unveils Bridgestone World at CES

Source: Bridgestone. Bridgestone World. T&DPaas (top left corner) refers to Tires and Diversified Products as a Solution, Bridgestone's strategy to become a sustainable solutions company.

Bridgestone, a global company focused on delivering sustainable mobility and advanced solutions to customers around the world, has unveiled Bridgestone World, an interactive city showcasing how Bridgestone innovations will power a more sustainable mobility future.

Bridgestone World, unveiled in conjunction with its participation at the virtual CES, is open to anyone and features live online showcases as well as on-demand videos to foster opportunities for collaboration with partners across the technology spectrum.

“Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions,” said Paolo Ferrari, President & CEO, Bridgestone Americas, and Executive VP and Executive Officer, Bridgestone Corporation.

“As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility.”

Bridgestone World was specifically developed in response to this year’s virtual CES format. It allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company’s connected products and data-driven services will address pain points, improve consumers’ mobility experience and create greater social and customer value.

The tool’s central urban environment allows users to explore Bridgestone’s evolution into a high-tech company that enhances its core tire and rubber offering through smart tire and advanced mobility technologies. Bridgestone World aims to showcase how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.

An on-demand video, Bridgestone Vision of Mobility with Paolo Ferrari, President & CEO, Bridgestone Americas, and Executive VP and Executive Officer, Bridgestone Corporation, will also be available.

Explore:

Watch an introduction to Bridgestone World on Bridgestone's YouTube channel.

Hashtag: #CES2021