Singtel rings in Chinese New Year with comedy sequel

Singtel has launched its annual short film for Chinese New Year,celebrating the festive season’s spirit of strengthening bonds with family and community.

Source: Singtel. Singtel's annual short film for Chinese New Year is a comedy sequel to last year's His Grandfather's Road. This year, the feuding families are visiting a mutual relative.

My Grandmother’s House is a sequel to last year’s Chinese New Year festive film, His Grandfather’s Road. While His Grandfather’s Road features two rival families at a standoff on a narrow road, the same two families are introduced in the sequel when they are en route to visiting Grandma’s house. When they bump into each other along the way and realise they are both headed to the same destination, the journey turns into a race.

Given that the latest COVID-19 regulations only allow households to receive up to eight visitors, each races to reach Grandma’s before the other, in case there are other visitors already there. During the visit, the adults fall back on one-upmanship, until Grandma shares her regret over growing apart from a close friend. But all is not lost - 5G technology plays a starring role in achieving a happy ending, saving Chinese New Year for 2021 and reminding everyone of the importance of staying connected.

Lian Pek, Singtel’s VP for Group Strategic Communications and Brand said, “Chinese New Year has always been a great time for us to underscore Singtel’s brand message that connections in the deeper sense of the word should be esteemed, hence the film’s tagline, Stay connected to what matters.

"This is all the more pertinent as Singapore eases into Phase 3 with renewed hopes of post-COVID recovery. Ultimately, we’re all in this together and we should continue to help each other out of the woods. We also wanted to bring some fun and cheer through a film that everyone can relate to, as people look forward to better things ahead.”

Commenting on the 5G references in the film, Lian said, “As a company that’s been leading in the next-generation connectivity stakes, we made a subtle nod to the benefits of 5G – from faster GPS downloads which gets the family to their destination earlier to faster gaming speeds and high-definition video calls. As we roll out our 5G network and coverage, this is a tongue-in-cheek way of illustrating how this next-generation technology can deliver positive new experiences and possibilities.”

My Grandmother’s House is part of Singtel’s on-going branded story-telling strategy, centred around short films that allow the Group to articulate its brand values of family, community, diversity and inclusivity. Last year’s festive film campaign paid tribute to the Singapore spirit of tenacity and perseverance, which took on new importance against the backdrop of the health crisis.

Conceptualised by the Singtel Brand team, the film will air on Singtel TV and various social media channels from 22 January.

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