If you are looking for music in the cloud, Spotify comes to mind. The company provides access to music in a seamless, simple way. Likewise for movie and TV content, you would look for Netflix. And if it's about data in the cloud, especially the public cloud, Geoff Soon, MD, South Asia at Snowflake, wants people to have his company top-of-mind.
"It's a seamless and easy way for people in an organisation to get access to all the data in their organisation and share it," said Soon of Snowflake's Data Cloud.
Snowflake delivers the Data Cloud across multiple public clouds, enabling data warehousing, data lakes, data engineering, data science, data application development, and data-sharing use cases. Its customers mobilise data with near-unlimited scale, concurrency, and performance, the company said, consolidating siloed data, discovering and sharing governed data, and executing on analytic workloads.
Soon emphasised that Snowflake has designed the software-as-a-service-based (SaaS-based) Data Cloud to be simple to use. Just load the data into the platform, and it becomes actionable with the customer's choice of visualisation tools and programming languages.
"You don't need to be an expert," he said. "We take care of all the traditional complexity typically associated with a data platform."
The COVID pandemic of 2020 has catalysed a move to the public cloud in "phenomenal" numbers, Soon shared, which has reduced the amount of education that the company has needed to do. "The move to SaaS-based products helped Snowflake grow at the rate that we have," he said.
He has also observed that businesses are no longer concerned about consolidating data in a single place. They are now seeking results from the data instead. "The conversation has moved on from data lakes," he said. "Data needs to be focused on enabling business outcomes and business objectives.
"The conversation now is about helping me (the customer) govern all the types of data we have and making it actionable in a single platform."
In 2021, Soon predicted that more data will be monetised as the value of data has become much easier to quantify, and will increase. "People have realised data is a crucial tool that they need to (process) and optimise," he said.
Recently, Snowflake helped a telco in Singapore pivot and replatform, and a retail customer come up with new digital products. "The flexibility of our platform has helped them achieve (their aims)," Soon said.
The challenge will be changing mindsets so that everyone in an organisation knows that they can use data for day-to-day processes, Soon added.
In December 2020, Talend, a global data integration and integrity solutions provider, expanded a partnership with Snowflake. Snowflake customers are now eligible for a two-week trial of Talend Data Fabric, including receiving Talend Trust Scores that help them assess and improve data reliability in their cloud environment.
The company announced its inaugural global Startup Challenge in November 2020. Early-stage organisations that are using the Snowflake Data Cloud were invited to showcase their innovations online, with the champion receiving up to US$250,000 from Snowflake along with access to a global network of resources including venture capitalists and data experts.
Key Snowflake customers include Singapore telco M1, Hong Kong-based fintech Neat, and Singapore-based capital markets platform iSTOX in Singapore.
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