IK World, the OTT set-top box (STB) original design manufacturer (ODM) in China, has chosen to deploy ACCESS’ NetFront Browser BE and NetRange's Smart STB App Store on the Android Open Source Project (AOSP) platform. The solution enables IK World to offer rich and legally proven content to users in markets like Southeast Asia.
The partnership also incorporates NetRange’s cloud-based ad delivery solution to provide IK World with an alternative source of revenue generation. The NetRange Smart TV Portal can be used for all connected devices, including STBs, to meet the increasing demand for content.
The NetRange Smart STB App Store solution gives IK World and its customers access to global media content. Its users can access international premium video on demand (VoD) applications, sports content, games, news apps, and linear TV channels through hundreds of apps from over 100 countries. The collaboration enables IK World to offer STB and other CE device manufacturers and their retailers with world-class, legally-sound content at a cost-efficient price.
“Our No. 1 priority is to ensure that the content we provide to STB manufactures is of the highest quality and without copyright infringement,” said Yi Hua Sheng, Product Director, IK World.
“NetRange’s experience and strong relationships with global content providers make it the perfect partner to help us support our customers and ensure that all their app content is legal. NetRange, backed by publicly-listed parent company ACCESS, also provides our company with a flexible business model that (is) vital in helping IK World to negotiate the challenging COVID-19 situation.”
The HTML5 cloud-based OTT Smart TV Portal supports automatic server-side software upgrades from NetRange, eliminating the need for over-the-air (OTA) upgrades from the mainboard. The portal can now be customised without additional support from chipset providers or ODM firmware, creating significant cost and time efficiencies for IK World and its customers without impacting the consumer experience.
“We’re extremely proud of our new cooperation with IK World and delivering the first hybrid Android AOSP App Store with the ACCESS NetFront Browser BE for STBs,” said Shinji Hoshino, VP of Web Platform Business Unit, ACCESS.
“This partnership is a significant milestone for NetRange as it directly supports our strategy to expand further into the global STB market. We look forward to helping more STB ODMs to thrive through our strong portfolio of rich and legally-sourced content.”
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