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18 November, 2022

Medtronic Customer eXperience Center launched in Singapore

Source: Medtronic. VIPs pose during the opening of a new customer experience centre in Singapore.
Source: Medtronic. From left: Chad Norberg, US Embassy Economic Unit Head; Diana Tang, VP, Global Commercial Operations and Customer Experience, Medtronic; Geoff Martha, Chairman and CEO of Medtronic (onscreen left), Rob ten Hoedt, Executive VP & President for Global Regions, Medtronic (onscreen right); Lavie Golenberg, Director and Head of Medtronic Customer eXperience Center (MCXC); and HE Sarah McGrath, Ambassador of Ireland to Singapore.

Medtronic, a healthcare technology provider, has launched the Medtronic Customer eXperience Center (MCXC) in Singapore. The MCXC leverages healthcare technologies across extended reality (XR), augmented and virtual realities, as well as robotics to connect the global healthcare community from anywhere, at any time.

A first for Medtronic in Asia, MCXC’s network capabilities will bring together healthcare professionals (HCPs) from around the world to ideate, share, and learn through state-of-the-art virtual technologies. It also provides them with access to immersive learning experiences, round-the-clock remote training, and future healthcare technologies and innovation.

Said Medtronic Chairman and CEO Geoff Martha: “Technology and innovation are the only ways to address today’s rapidly evolving healthcare environment.”

“The launch of MCXC demonstrates the strength of Singapore’s healthcare and innovation ecosystems, which companies like Medtronic can leverage to elevate the standard of care
across Asia-Pacific,” said Goh Wan Yee, Senior VP & Head (Healthcare), Singapore
Economic Development Board.

The 22,000 sq ft MCXC will enable HCPs around the world to receive training on advanced innovation and medical treatment procedures. One example is MCXC’s remote XR cardiac training platform, which presents simulation through virtual technologies. The virtual hands-on training will also provide HCPs with access to knowledge-sharing resources and opportunities that are focused on skills improvement and capabilities building.

“The centre will provide HCPs access to a conducive learning space, a shared community, and an environment for co-creation and innovation. We want to empower the HCPs of tomorrow to be future-ready and this can only come with capability building. MCXC signifies how innovation can transcend physical boundaries using simulators and telepresence technology to provide round the clock virtual hands-on training and learning opportunities,” said Diana Tang, VP, Global Commercial Operations and Customer Experience at Medtronic.

Dr Lavie Golenberg, Director and Head of MCXC said: “MCXC is our first-ever customer experience centre and Singapore’s focus on the development of medtech, together with its infrastructure and support for companies establishing their presence here makes it an ideal location for such innovation centres. MCXC aims to spearhead industry-wide efforts to harness leading-edge healthcare technologies for better patient outcomes. We look forward to bringing the global healthcare community together through this technology-focused ecosystem to connect, collaborate, and learn about what it means to perform patient care in the digital age.”

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