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| Wee giving a tour of the new premises during a media preview. |
AFTERSHOCK PC, Singapore's premier PC builder, has launched its first-ever retail storefront and new flagship showroom in Suntec City mall. The move will see AFTERSHOCK PC shifting from an eight-year presence at B-Central, Bendemeer Road, and represents a significant milestone as it continues to adapt to shifting custom PC landscapes.
Open to the public on 22 December 2022, the Flagship Showroom replaces AFTERSHOCK PC's former experiential space and aims to present the enthusiast PC experience as a cohesive whole. The showroom offers full access to the ecosystem of products essential to a custom PC setup, including showcases of AFTERSHOCK PC's partnered brands such as Omnidesk and MASH. There will also be a food and beverage element.
"Creating our experiential space last year showed us that users loved an interactive experience that is
less about sales and more about understanding the products they're trying and how it impacts their
overall experience," said Marcus Wee, AFTERSHOCK PC's co-founder.
"Moving to an easily accessible location like Suntec was an obvious next move for us – especially since that would allow us to evolve our concept for an ideal tech showroom paired with better consumer visibility."
Wee elaborated that visitors had to make a conscious decision to make their way to the previous experiential space, whereas the current location could also attract casual foot traffic.
AFTERSHOCK PC opened its first experiential space earlier in 2022. Since then, the custom PC builder has introduced AFTERSHOCK Ultra Labs – a bespoke in-house custom PC customisation
atelier – while strengthening its capabilities in key regional markets like Malaysia and Australia.
Ultra Labs services are available at the new Flagship Showroom, and feature bespoke GPUs, 3D prints, and custom decals for example.
"We wanted to create something that only AFTERSHOCK would do," said Wee. "We spent a lot of effort building the right team to do this."
MASH, Singapore’s custom keyboard marketplace, separately announced that it has relocated its showroom to Suntec. The showroom is within AFTERSHOCK PC’s Flagship Showroom and
features a larger floorspace for activities and an expansive keyboard wall.
The showroom’s accessibility is expected to allow a wider demographic of individuals to experience MASH's unique products and customisation offerings. The move comes as MASH nears its first year of operations. In the coming months, the company will be rolling out custom keyboard workshops, new limited edition customisation options from keyboard kits and switches to keycaps, and MASH’s own in-house custom keyboard kits.
"At MASH, we are always excited to see the curiosity and intrigue that our customers have when trying out new keyboards,” said Issac Yuen, co-founder of MASH.
“That's why we are thrilled to announce this shift, which will allow us to scale our business and provide new solutions to meet the needs of our customers. From educational workshops to a wider variety of accessible components, we believe that this new space will allow us to provide an even more immersive and engaging custom keyboard journey."
The move underscores MASH’s commitment to delivering a one-stop custom keyboard experience in
Singapore for users of all skill and interest levels and aims to inspire more people to join the thriving
custom keyboard community.
Omnidesk, Singapore's largest standing desk brand, also announced that its new showroom would be located within AFTERSHOCK PC's Flagship Showroom. This is the first time Omnidesk is bringing its standing desk solutions to a retail storefront.
The brand will field a redesigned Ichi Concierge Service at the new showroom. The service assists customers looking to purchase Omnidesk’s Ichi solidwood tabletops, and draws on an expanded tabletop supply and variety.
“Omnidesk has been leading standing desk and workspace comfort conversations for the past four
years,” said Benjamin Huang, co-founder of Omnidesk.
“Never resting on our laurels, we've taken the next step forward by creating a retail presence in Suntec with the goal of expanding our consumer base and making Omnidesk accessible to a wider audience. This new showroom builds on insights learnt from our Experience Studio and roadshows and is our first step to creating the most immersive, sensory space for consumers to shop for their workspaces.”
Since 2018, Omnidesk has been committed to delivering high-quality, affordable and customisable
ergonomics while rapidly improving its products. Omnidesk has since released three iterations of its Omnidesk Pro line-up, launched its flagship Ascent desk, and most recently introduced Radiance: a fully integrated RGB tabletop.
Details
The AFTERSHOCK PC Flagship Showroom will open to the public on 22 December 2022 at 10 am, at Suntec City Mall Tower 5 West Wing, #02-328/329, Singapore 038983.
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