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Wednesday, 4 January 2023

NVIDIA GeForce NOW gets new premium membership tier, to appear in cars

Source: NVIDIA. Backseat screens in a car displaying different games.
Source: NVIDIA. Cloud gaming in cars becomes a reality.

NVIDIA has announced a new Ultimate membership tier in its GeForce NOW cloud gaming service that will deliver GeForce RTX 4080-class gaming to billions of devices. Ultimate members can enjoy longer streaming sessions, fastest access to the highest-performance cloud gaming servers and game settings that persist from session to session.

Powered by the NVIDIA Ada Lovelace architecture, upgraded GeForce NOW RTX 4080 SuperPODs will deliver over 64 teraflops of graphics horsepower to an individual user, which is more than 5x that of an Xbox Series X and nearly 1.75x over the previous-generation SuperPODs. A SuperPOD is a supercomputer.

GeForce NOW Ultimate membership brings cloud gaming even closer to a local gaming experience. With GeForce RTX 4080 performance, Ultimate members can stream at up to 240 frames per second from the cloud with full ray tracing and DLSS 3 in hit games. With the addition of NVIDIA Reflex, GeForce NOW achieves click-to-pixel latency below 40 milliseconds — another first in cloud gaming.

“NVIDIA’s Ada architecture is a big leap in graphics quality, and through GeForce NOW we’re streaming an RTX 4080 experience to more devices and more gamers than ever,” said Jeff Fisher, Senior VP of GeForce, NVIDIA. 

GeForce NOW Ultimate members will have the technology and the performance to experience even the most demanding games in their full ray-traced glory.” 

GeForce NOW Ultimate members are set to receive three major streaming upgrades. The new SuperPODs are capable of rendering and streaming at up to 240 fps. Paired with NVIDIA Reflex, members’ game play will feel as if it is on a desktop PC. 4K gaming goes from fast to beyond fast with an upgrade from 60 fps to 120 fps, while ultrawide monitors will be supported for the first time, at up to 3,840 x 1,600 resolution, including many popular variants such as 3,440 x 1,440 and 2,560 x 1,080.  

Current GeForce NOW RTX 3080 members will be upgraded immediately to Ultimate memberships and be among the first to experience the full benefits of GeForce RTX 4080 performance in the cloud when the servers start rolling out later this month.

When paired with an NVIDIA G-SYNC monitor, GeForce NOW will vary the streaming rate to the client for the first time, delivering smooth and instantaneous frame updates to client screens on Reflex-enabled games — further driving down total latency. 

Next-generation RTX technologies coming to GeForce NOW include full ray tracing and DLSS 3 — introduced with the GeForce RTX 40 Series launch. The innovations deliver cinematic-quality graphics and use AI to keep frame rates smooth. 

GeForce NOW recently eclipsed the 1,500 game milestone — offering mega-hits from top publishers like Electronic Arts and Ubisoft, popular PC indie titles like Valheim and Rust, and over 100 of the biggest free-to-play games like Fortnite and Genshin Impact. New games are released every GFN Thursday, and new features like Ubisoft account syncing bring members into their games instantly. 

Games are available from the biggest PC game stores, including Steam, Epic, Ubisoft and Electronic Arts. Members will be able to stream some of the biggest upcoming PC game launches on the service, starting with Portal With RTX later this week. Portal has been reimagined with full ray tracing and higher frame rates with DLSS 3, streaming from the cloud. 

Ultimate members will see performance multiply with DLSS 3 for Atomic Heart, from Mundfish and Focus Entertainment. FNTASTIC and MyTona’s The Day Before launches later this year, accelerated by DLSS 3, and with a detailed world enhanced with ray-traced reflections. 

DLSS 3 will be supported by a number of other new games at launch, including Witchfire, The Day Before (launching March 1), Warhaven, as well as Throne and Liberty.

Details

The GeForce NOW Ultimate membership is available for new user sign-ups at US$19.99 per month or US$99.99 for six months. GeForce RTX 3080 members’ accounts have already been converted to the new membership at their current pricing. 

Priority memberships start at US$9.99 per month or US$49.99 for six months. These members get access to premium rigs that turn RTX ON, extended session lengths and faster access to gaming servers. 

NVIDIA has also announced that GeForce NOW will be coming to cars. Hyundai Motor Group, one of the world’s largest automakers with the Hyundai, Kia and Genesis brands; BYD, a major manufacturer of new energy vehicles (NEVs); and Swedish premium electric vehicle and lifestyle brand Polestar are the first working with NVIDIA to deliver GeForce NOW in their vehicles. 

Use cases include gaming while charging or riding in vehicles, as it enables front-seat occupants to stream games while parked, and passengers to game in the back seat if screens are available. 

“Accelerated computing, AI and connectivity are delivering new levels of automation, safety, convenience and enjoyment to the car,” said Ali Kani, VP, automotive at NVIDIA. 

“The ability to stream popular titles from gamers’ libraries along with dozens of free-to-play games will bring the in-vehicle infotainment experience to new heights.”   

Hyundai Motor Group, which includes as standard NVIDIA DRIVE in-vehicle infotainment systems across its Hyundai, Kia and Genesis lineup, will include GeForce NOW in its vehicles. BYD, which is developing its NEVs on the NVIDIA DRIVE platform, is also working with NVIDIA to bring the in-vehicle cloud gaming experience of GeForce NOW to the international automotive market. 

Polestar, which is also powered by NVIDIA DRIVE centralised compute, will bring the cloud gaming service to its EVs. 

Other automotive announcements from NVIDIA at CES include Foxconn's plans to build an e-vehicle based on NVIDIA DRIVE Hyperion, and Mercedes-Benz using NVIDIA Omniverse to plan and build optimised production and assembly facilities.

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