SenseTime to helm avatar development for Thai virtual world Translucia

SenseTime, a global artificial intelligence (AI) software company, will collaborate with T&B Media Global Thailand to bolster the infrastructural development of Translucia, a virtual world. The announcement follows on from a memorandum of understanding (MoU) signed in September 2022, which also covers strategic partnerships in areas such as smart cities, the metaverse as well as augmented/mixed realities (AR/MR).

SenseTime's proprietary SenseMARS Avatar platform will empower Translucia’s infrastructure with AI-generated content (AIGC) capabilities for avatar development. SenseMARS Avatar automatically generates personalised avatars of different aesthetic styles from photos or videos. SenseMARS Avatar will drive the way avatars function and interact in a future iteration of Translucia. 

Source: SenseTime. From left: Dr Tan's avatar, and Dr Tan.

At the event, Dr Jwanwat Ahriyavraromp (Dr Tan), CEO and Founder of T&B Media Global Thailand, appeared as a hyper-realistic avatar to introduce the platform and share his vision. “For Translucia to be an effective platform that empowers people who aspire to bring happiness to themselves and those around them, we need to work with an integrated ecosystem of likeminded partners who share the same passion and vision as we do. 

"Hence, we are delighted to have SenseTime come on board to support our endeavours through their advanced AI capabilities that will allow us to build more immersive and interactive user experiences in Translucia,” Dr Tan said.

“As one of the pioneering partners of Translucia, SenseTime is excited to join forces with T&B Media Global (Thailand) to co-create an AI-empowered future where users can engage in meaningful interactions through their avatars. The anchoring of Translucia’s infrastructure with our robust artificial intelligence technologies is built upon our dedication to advance the interconnection of the physical and digital worlds, driving sustainable productivity growth and seamless interactive experiences. We believe that the synergy with T&B Media Global (Thailand) will spark further collaborations and we look forward to closely working together to uplift the local community in areas such as AIGC, smart city, smart business and smart industry,” said Dr Xu Li, Chairman and CEO, SenseTime.