StarHub has partnered U2opia Mobile, a mobile technology company headquartered in Singapore, to bring Instant Play games to all under its GameHub+ for free. With Instant Play, StarHub aims to make things as easy as possible for casual gamers, even those who are not StarHub subscribers.
Instant Play games can be played without having to create an account or download any apps.
In addition to cloud games under GeForce NOW Powered by StarHub, the expansion of GameHub+ to include Instant Play aims to capture a fresh audience by introducing casual and accessible mobile games. These games are largely short and easy to play, requiring minimal time investment while still offering enjoyable gaming experiences. StarHub is the only operator in Singapore to partner with U2opia Mobile, allowing its customers to access U2opia’s library of about 60 games under their Mojo Gaming brand. The games span different genres, including adventure, puzzle, action, sports and more.
A good gaming experience is guaranteed with StarHub’s network, the service provider said, as it is rated by Opensignal* as a leader in Games Experience as well as five other network performance categories. The entire setup for Instant Play games is optimised for mobile web browsers for smooth, lag-free gameplay on their mobile, regardless of whether they are connected to StarHub 5G or Wi-Fi.
“After establishing a foothold in the cloud gaming market with our GeForce NOW launch in April 2021, we identified an exciting opportunity within the casual mobile gaming segment. We understand the appeal of easy-to-play games, and how enjoyable they are to help pass the time. With Instant Play, we are offering the most seamless gaming experience possible, by enabling users to play games straight from their mobile web browsers, eliminating the need for app downloads,” said Aletheia YP, VP, New Business and Digital Brand, StarHub.
“We are thrilled to partner with U2opia, a fellow homegrown company, allowing our customers to enjoy the best casual free games and create truly delightful moments.”
“We are excited to partner with StarHub GameHub+ to provide a free and engaging Instant Play experience to every Singapore mobile user. U2opia is committed to working closely with the StarHub team to continue innovating for a wider casual gaming audience,” said Sumesh Menon, CEO, U2opia Mobile.
StarHub has more plans in the pipeline for GameHub+ Instant Play customers. These include new partnerships with gaming companies, as well as upcoming features such as leaderboards and prize redemptions for players.
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Visit GameHub+ Instant Play at www.gamehubplus.com/instant-play.
*Opensignal Awards – Singapore: Mobile Network Experience Report June 2022, based on independent analysis of mobile measurements © 2022 Opensignal.
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