Samsung showcases the power of its AI products to create a connected world for all

Samsung Electronics celebrated 100 years of innovation at the IFA conference and showcased its AI For All vision, under which AI is democratised. Samsung’s AI for All spans a wide range of its AI-enabled products, from mobile devices, home appliances and home entertainment systems. By the end of 2024, Samsung expects there will be 200 million Galaxy AI-enabled devices in users’ hands.

Said Benjamin Braun, CMO, Samsung Europe: “At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it. We believe AI should act like multiple pairs of helping hands, meeting your needs and the world beyond them. Our AI-enabled products allow people more time to focus on the things they care about.”

Source: Samsung. Braun spoke about AI For All at Samsung’s IFA 2024 presentation.

Samsung understands its AI features need to adapt to how consumers want to live – as well as supporting the needs of the earth. Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, and offers seamless remote control of all Samsung AI-enabled products.

However, only 15% of people said they have a full understanding of how AI can be used in their daily lives, and 66% are looking for ways to create more time.¹ This is a clear opportunity for Samsung AI to give back to people, and why AI is for All, the company said. 

The latest Samsung operating system upgrade, One UI 6.1.1, will make AI features from the Galaxy Z Fold6 and Z Flip6, such as Live Translate and Circle To Search, available on the Galaxy S24, Z Fold5 and Flip5.

This rollout of One UI 6.1.1 will also include new apps which bring more opportunity for creativity and connection. Sketch to Image allows users to visualise their ideas through image options generated from a simple drawing, while Portrait Studio helps users create a more personalised avatar to use online.

Samsung believes that its AI should enhance daily life by allowing users to personalise entertainment experiences. At IFA 2024, Samsung launched the Premiere 7 and 9 Projectors, which bring advanced laser technology to home entertainment, delivering 4K resolution and immersive audio on screens up to 130". AI-powered features include Upscaling, which enhances content to 4K quality, and Vision Booster, which adjusts brightness and contrast for optimal viewing in various lighting conditions.

Also showcased on stage at IFA were the latest Samsung TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs, leading the evolution of television viewing. 2024 Samsung AI TVs will receive Tizen OS upgrades for up to seven years, depending on hardware specification.²

Samsung’s new Neo QLED 8K AI screens provide an enhanced viewing experience with built-in NQ 8 AI Gen 3 processors. These processors feature 512 neural networks—8x more than before—and, when combined with the power of AI, deliver a customised, high-quality sound and picture experience, Samsung said. The technology upscales on-screen content to deliver the sharpest and smoothest picture yet.

The latest developments in The Frame and Art Store were also celebrated at IFA with the announcement of several new partnerships. Along with collaborations with Finnish design house Marimekko and Jean-Michel Basquiat, Samsung introduced an exclusive collection of 12 masterpieces by Belgian surrealist René Magritte.

Samsung is further creating natural-language user experiences through its Bespoke AI appliances³. These now offer enhanced voice control through Bixby upgrades. The upgraded Bixby can understand multiple commands in one sentence, recall previous context⁴ to carry out continuous commands for personalised responses, and provide answers to product-related questions⁵.

In addition, Samsung has built in greater control and accessibility benefits. For example, Samsung developed and applied an Auto Open Door feature on some washing machine and refrigerator models so users can open doors with a light touch. A recent update allows people to open the door by simply saying, “Open the refrigerator door”, even without wake-up commands like “Hi Bixby”.

Samsung has continued its mission to become net zero by 2050.⁶ Within its products, Samsung continues to prioritise energy efficiency and is passionate about using AI to make this possible. Samsung’s AI Hybrid refrigerators have been built with energy saving front-of-mind. By combining two power sources, a compressor and Peltier cooling technology, the fridge intelligently responds when more energy than usual is being used. 

The SmartThings Ecosystem remains at the core of Samsung’s ability to pioneer energy efficiency, as it can make lots of small changes to make a big difference. The AI Energy Mode in SmartThings Energy⁷ can save up to 70% of energy consumption for washing machines^{8, 9}.

1 This research was conducted between July 11 and July 19, 2024, to gauge public sentiment towards AI across Europe. The survey sampled 11,000 adults from 10 countries. 

2 Details on supported models and features to be determined.

3 The update is available for appliances launched in 2024, including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (sold in Korea only).

4 Only available while the dialogue box is open. 

5 Understanding multiple commands and recalling previous context are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Answering product-related questions is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings. 

6 In September 2022, Samsung announced its New Environmental Strategy which includes the company’s goals to achieve net zero Scope 1, 2 emissions by 2050, maximise resource circularity to contribute to a circular economy and tackle environmental challenges through technological innovation. Samsung’s Device eXperience (DX) division aims to reach net zero Scope 1, 2 emissions by 2030. The DX division achieved 93.4% renewable energy conversion as of the end of 2023 — which includes 100% renewable energy used at major global manufacturing facilities in the United States, Europe, Korea, China, Brazil, India and Vietnam.

7 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

8 Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://blog.smartthings.com/smartthings-energy/how-to-reduce-your-carbon-footprint-with-smartthings-energy/

9 Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40-degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.