Appdome, the one-stop shop for mobile app defense, has shared the results of its 4th annual Singapore Consumer Survey of Mobile App Security. Mobile app protection – consisting of mobile app security, malware defense, fraud prevention, and privacy – is now critical to the way consumers choose and use mobile apps, and also critical in whether they choose to stay with and promote a brand, Appdome said.
The survey revealed that mobile end users are keenly aware of the growing security, fraud, and privacy threats when they use mobile apps and demand that mobile brands and enterprises step forward to provide real defenses to these threats. The survey also found that Singaporeans are particularly concerned about mobile fraud, social engineering, and on-device threats:
To create the 2024 survey, Appdome partnered with the Open Web Application Security Project (OWASP). The 2024 Singapore survey data adds to the 120,000+ consumer voices gathered from 12 countries over the past four years, making the Appdome Global Consumer Survey the largest single collection of consumer data on mobile app security, privacy, anti-fraud, and other attack vectors, the company said.
“Cyber professionals work tirelessly to keep applications, networks, transactions, and users safe while artificial intelligence (AI) and other attacks increase,” said Tom Tovar, co-creator and CEO of Appdome.
“Consumers in Singapore continue their march upward in recognising the importance of this work and it’s clear that they overwhelmingly support a broadening cyber, anti-fraud, anti-malware, anti-bot mandate, and higher OWASP standard, inside brand and enterprise mobile apps everywhere.”
Several upward trends were seen in the 2024 data. Some cyber-expectations in mobile apps hit all-time highs in the 2024 survey:
- Mobile vs. web: 57.5% of Singapore consumers say they use mobile applications more than web, dwarfing preference for online/web at 17.7%. Furthermore, 68.7% say that their use of mobile apps has increased over the last 12 months and 70.2% use more than 5 apps on average per week.
- Total mobile protection: 97.7% of Singaporeans demand total protection in mobile apps including mobile app data, account integrity, login, data storage, data in transit, and protection from malware and fraud.
- Fraud, malware and social engineering scams: 49.9% of Singapore consumers fear mobile fraud and 40.0% fear on-device malware. Nearly four in 10 (38.4%) said that they or someone close to them has experienced cyberattacks, mobile malware or mobile fraud. Similar experiences for social engineering scams at 32.7%.
- Fraud prevention: 80.7% —the highest level ever— of Singaporeans demand brands proactively prevent mobile fraud from happening rather than reimburse them post-fraud.
- Features vs security: 85.4% of consumers in Singapore say that mobile app protection is equally or more important than mobile app features in their decision to use a mobile app, with 87.7% saying they evaluate the security claims of the brand before downloading a mobile app.
- Frustrated with inaction: 22.4 % of Singapore consumers fear “developers don’t care” about protecting the mobile app.
Mobile consumers maintained strong perspectives on these top trends in the 2024 survey:
- Rewarding secure brands: 95.6% —the highest level ever— of respondents state they will become brand advocates for mobile brands that protect their apps and use. Almost half (47.7%%) said they would use the highest forms of advocacy, such as app store reviews or social media endorsements.
- Consequences for insecure apps: 69.5% —the highest level ever— of respondents state they would abandon a mobile brand for failing to protect their app and use.
“It’s clear that consumers are taking mobile brand promises and the emerging threat of AI attacks seriously,” said Alan Bavosa, VP of Security Products at Appdome.
“AI-based attacks will take mobile app risks to a new level, and mobile brands and enterprises need to change their cyber delivery models to meet the accelerating threat head on and maintain user trust and engagement on mobile platforms.”
Details
Get Appdome’s 4th annual Singapore Consumer Expectations of Mobile App Security Survey from the Appdome page.
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