Employee Appreciation Day: balance AI's benefits against human-centred recognition

Concept artwork about workplaces generated by
Bing Image Creator (Dall E 3).

As AI continues to redefine the traditional workplace, re-engaging and rebuilding employee commitment will become more critical in the coming years, said Blackhawk Network (BHN).

The company's latest research highlighted that 66% of employees are using AI in their roles, with 83% reporting an increase in productivity as a result. However, there is a delicate balance to be struck between leveraging AI’s benefits and maintaining human-centred recognition programmes, BHN noted. 

Re-engaging and rebuilding employee commitment will become more critical in the coming years, BHN suggested. Meaningful engagement, alongside efforts to support employee wellbeing, will play a key role in driving and enhancing business outcomes, the company said.

BHN VP of Incentives in APAC, Peter Malycon said: “Companies are encouraged to consider their recognition and incentives programmes, and ensure that they are aligned with the evolving needs of their workforce. Our research clearly highlights that employees are increasingly seeking not just higher pay, but more frequent acknowledgement for their contributions.”

The first Friday in March, Employee Appreciation Day, falling on 7 March this year, offers an ideal opportunity for employers to show their gratitude and celebrate employees’ achievements and contributions, BHN said.