Evergent, the customer management and monetization leader for streaming, pay-TV and digital subscription businesses, has launched a new Global Value Centre (GVC) in Hyderabad, India to fuel product development and AI-driven innovation. With over 600 engineering and AI professionals already onboarded in Hyderabad, the company aims to scale to more than 1,000 employees by the end of 2025, anchoring its long-term commitment to serving global customers and championing software engineering talent in the region.
Evergent delivers subscriber management and monetisation solutions for global media giants such as the NBA, Sky, DIRECTV, and SonyLIV across more than 180 countries. Its platform has onboarded over 920 million subscribers worldwide, creating one of the industry’s largest datasets for AI-driven business intelligence. Evergent’s enhanced end-to-end monetisation platform also includes advanced global payment capabilities, enabling seamless transactions, optimised pricing, and bundled digital offerings — providing a complete platform designed to manage every element of the subscriber lifecycle, while maximising new revenue and enabling international service growth.
Commenting on the facility’s inauguration, Shri Duddila Sridhar Babu, Honorable Minister of Information Technology, Electronics, Communications, Industries, & Legislative Affairs, Government of Telangana said: “Telangana is ready to contribute US$1 trillion to India’s economy over the next decade. To achieve this, we must shift from volume-led to value-led growth, by building strengths in high-impact areas like AI, semiconductors, defence, and deep-tech. The launch of Evergent’s Global Value Centre is a reflection of this vision. This marks a shift towards building high-value IP and global products from Telangana, leveraging Hyderabad’s deep tech talent and driving innovation at scale.”
Vijay Sajja, CEO and Founder of Evergent, said: “Although our headquarters are in Sunnyvale, California, Hyderabad is central to our success. We’ve combined the best of Silicon Valley and India to build mission-critical, AI-driven SaaS solutions that power monetisation for global media giants. Hyderabad’s exceptional engineering talent is at the core of our innovation, developing world-class IP and managing hundreds of millions of subscribers. This is driving our AI capabilities to deliver predictive, personalised solutions that help media and telco businesses grow and retain subscribers.”
SaaS stands for software-as-a-service.
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