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12 January, 2026

Creative Technology announces new CEO

The board of directors for Creative Technology have appointed Sim Li Ern as CEO. He was previously VP, Sales & Marketing, and also held regional sales manager positions.

Sim is a nephew of Sim Wong Hoo, the late Chairman and CEO of Creative.

Founded in Singapore in 1981, Creative drives digital entertainment with cutting-edge audio solutions, premium wireless speakers, high-performance earphone products and portable media devices.

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