Trend Micro introduces TrendLife for families in the AI era

- Empowering families to navigate the possibilities and challenges of AI in their digital lives

 

Trend Micro's consumer business will now operate under the TrendLife brand. As a consumer digital life protection specialist, TrendLife is building on its legacy of innovation and expertise to address new challenges brought about by AI while continuing to deliver effective solutions and services.

According to TrendLife, concerns around data privacy and misuse are mounting as families integrate AI tools into their daily lives. A TrendLife study of more than 10,000 consumers across nine countries found that 76% expressed moderate to extreme concern that personal information shared with AI tools could be misused, underscoring a critical need for an innovative approach to consumer digital life protection in the AI era.

Eva Chen, CEO of Trend Micro, said: “AI is transforming how families live, learn, and connect. That demands a different kind of protection, one that does not just defend against threats but gives families real agency over their own safety and privacy as they navigate an AI-powered world. At TrendLife, we believe every family deserves to embrace what AI makes possible without sacrificing control over their digital lives." 

 

Source: TrendLife website. Kaleida is designed with every generation in mind.

Building on almost two decades of experience through its Internet Safety for All education initiative, TrendLife has also introduced Kaleida, an AI companion built for modern families. Unlike existing AI tools that serve individuals, Kaleida treats the family as a unified system, safeguarding every family member from the risks of the AI age, supporting children's learning, and helping with actions such as coordinating schedules.

Frank Kuo, Chief Consumer Business Officer at TrendLife added: "TrendLife represents a fundamental reimagining of what a technology company can mean to the families it serves. We have long helped families navigate the full range of online risks, and Kaleida is the latest in that evolution. What makes it groundbreaking is that it addresses an entirely new class of challenges that simply did not exist before AI. With shared context across the household and aligned to family values, this is what responsible AI governance looks like, supporting families in the moments that matter most."

Details

TrendLife is providing early access to Kaleida and will make it generally available later in 2026. Request early access to Kaleida at trendlife.com