Malaysia’s first network-enforced mobile plan for kids launched

- A Malaysian first: Tune Talk has launched Epik+ Family Safe at RM80/month

- Cloud-native network solution empowers parents to enforce safety at the point of access

- Addresses parental concerns: nearly one in two Malaysian parents rank age-inappropriate content as their top online safety concern 

Tune Talk is moving first to redefine the role of telcos in protecting young digital users and families, starting at the mobile network itself. The telecommunications operator has launched Epik+ Family Safe, Malaysia’s first family mobile plan with integrated one-tap parental control enforced entirely at the network level.

As the national conversation shifts toward restricting social media accounts to children younger than 16, parents are navigating a difficult balance: giving their children access to the digital world, while bearing the burden of managing safety app-by-app, device-by-device and through complicated settings.  

Epik+ Family Safe shifts parental control away from fragmented app settings and embeds it directly into the mobile network's data pipe. Parents can choose from three protection levels (low, medium, or high) and block content across up to 56 categories, adjusting the digital boundaries over time.

Built on Tune Talk's fully cloud-native mobile network, and enabled in collaboration with Nokia, protection is enforced at the network layer rather than managed at the child’s device. This allows Malaysian families to benefit from a lower-friction approach, helping parents manage digital access without the added complexity of third-party tracking tools. 

“Mobile connectivity has become a child’s first passport to the Internet, and that means the role of a telco must evolve beyond data, speed, and price to support how Malaysians live, learn, and interact in a digital environment. We want to lead from the front in showing what that can look like. 

"Epik+ Family Safe is our proof, building practical support directly into the connection itself so families can navigate the digital world with greater confidence. Connectivity is where a child's digital life begins, and we believe it is also where safety should begin,” said Gurtaj Singh Padda, Co-founder and CEO of Tune Talk.

Tune Talk’s just-released Family Digital Confidence Survey* signals the need for practical support. The research found that nearly half of Malaysian parents (48.1%) ranked access to age-inappropriate content as their top online safety concern, ahead of screen time, online interactions and cyberbullying. 

Other highlights from the Tune Talk Family Digital Confidence Survey: 

Parents are actively taking action, but many still lack confidence

While 67.2% of parents surveyed use control-based approaches such as setting firm rules, time limits or close supervision, more than three in five parents are either neutral or lack confidence in managing their child’s mobile and Internet usage. 

Parents want guidance that is practical and easy to act on

Guidance on children’s digital habits ranked as the most helpful form of support, with 43.9% of parents ranking it first. 

“Our findings show that Malaysian parents are already thinking carefully about how their children engage with the digital world. Parents are not looking to disconnect their children’s access; they want practical support to help them navigate digital life more safely. Epik+ Family Safe is Tune Talk’s contribution to that wider ecosystem, offering parents a layer of support directly within the connectivity experience," Padda said.  

“Nokia is pleased to collaborate with Tune Talk on Epik+ Family Safe, a solution that showcases how our cloud-native Core network and integrated network intelligence enable powerful, network-level protection. By bringing parental control closer to the network, this initiative helps simplify digital safety and supports a more secure connectivity experience for Malaysian households,” said Ming Kin Ngiam, Head of Southeast Asia, Nokia.

Source: Tune Talk. From left: Jill Yeap, GM, Marketing, Tune Talk; Jay Pandey, Chief Technical Officer, Tune Talk; Gurtaj Singh Padda, CEO, Tune Talk; Sonia Ooi, Chief Financial Officer, Tune Talk; and Nafis Nazri, Head of Product, Tune Talk.

As of June 1, 2026, the Child Protection Code (CPC) and the Risk Mitigation Code (RMC) governed by the Online Safety Act 2025 (ONSA) stipulate that licensed social media service providers must implement safeguards, including age verification, for users under the age of 16. 

Details

Epik+ Family Safe is a prepaid plan priced at RM80 per month, covering: 

- One parent line and one child line 

- 700 GB of high-speed data with no fair usage policy (FUP) restrictions

- An integrated, network-level one-tap parental control with three protection levels 

- Personal accident insurance coverage of up to RM500,000 

Tune Talk Epik+ Family Safe is now available through the Tune Talk App, the Tune Talk website, and participating Tune Talk retail stores nationwide. 

*The Tune Talk Family Digital Confidence Survey is an online survey commissioned by Tune Talk to provide a snapshot of how Malaysian parents are managing their children’s digital lives in today’s connected environment. Conducted in May 2026, the survey gathered responses from 378 Malaysian parents with children under 18.