212Db connects with Artivision for US$100 million Rock This deal for Asia

212Db, also known as 212 Decibels, has launched Facebook app Rock This, bringing new music and new games to its Play Gig-It platform. Players can customise their experiences across a wide spectrum of musical interactions and even start a band on Facebook with their friends. 

"The Rock This brand extension is part of our 2014 growth strategy to build the world's largest and most engaging social music platform.  This includes an entirely new architecture with an eye towards mobile and international markets as evidenced through our recent partnership with Artivision," said John Acunto, CEO of 212Db.

The Artivision license will allow it to promote and expand the Rock This platform into all of Asia, assisting 212Db in seeking artists to add to the platform and in seeking additional platforms in Asia that will offer 212Db's games and technologies to the user base of such platforms.

In return, Artivision has licensed to 212Db video advertising and facial recognition technology, allowing Artivision a new platform for cross promotion and the acquisition of new users. The transaction between the two companies is valued at US$100 million.

"Artivision is finalising the integration of its video monetisation platform to allow advertisers to place advertisements within the many music video clips from the members of Play Gig-It.  The unique display formats of target overalls and smart overlays will not reduce viewers' experience when the advertisements are inserted. 

"Artivision has deployed the same platform in various content owners in Israel and China. Upon the successful integration into the Rock This platform, Artivision will be providing this service to the other content owners in the United States," said Philip Soh, Chairman of Artivision Technologies.

Source: Rock This Facebook app page

The app has featured artists and exclusive artist give-aways which are designed to keep players coming back for more: back-stage passes, meet and greets, new music among them, said the social platform game developer and digital music company.

"I'm excited to evolve our social music platform with Rock This. We've been adding extremely talented artists and engineers to our production team since our live beta launch last year and it shows in the product," says Play Gig-It's President John Romero (Doom, Wolfenstein 3D, and Quake).

Some of music's top talents, including Rick Ross, Miguel, Kendrick Lamar, Ray J, Brandy, and Soulja Boy are among the starting lineup of music icons that have lent their likeness and music to participate in Rock This. To create the most realistic scenario, each artist was heavily involved in the production of the game and their respective avatar.

"I'm excited to see how my fans customise their concert experience with me," said Miguel.