Though the printer consumable market has posted growth in large economies like China, South Korea and Indonesia, seasonal factors have affected market in countries like Australia. The biggest shock came from Thailand as political instability has affected channels as well as consumers' business sentiments, leading to a strong decline. The Thailand market posted a quarter-on-quarter decline of 30% and year-on-year decline of 20% across all classifications.
Out of the total consumable market, third party brands contribute nearly US$370 million, approximately 22% of the total value. While printer manufacturers, which IDC terms OEMs, are gaining market share in ink cartridge market because of economical and high yield ink cartridges, third party vendors are gaining share in the laser toner market.
“Third party vendors are now changing their business model and emerging as solution providers rather than merely box-pushers. Third party vendors are offering free printers, printers on rent, printers' maintenance and repair services along with printer cartridges. Third party vendors are also entering the BPS/MPS (basic managed print services) business and offering solutions like pay per page, pay per cartridge and volume commitment options.
Some other third party vendors are scaling up their business model by partnering with software vendors and offering remote operating of printers through MPS," says Pankaj Chawla, Research Manager for IPDS Research at IDC Asia/Pacific.
OEMs have gained market share in the ink cartridges market as printers with lower cost of operations and cartridges with high page yield at economic prices have helped them. OEMs are also gearing up for the laser toner market and are extending managed print services for their channel partners. However there is still considerable price gap between the OEM toner cartridge and third party toner cartridge, so in value-sensitive Asia, third party vendors are the favourite among consumers as well as commercial enterprises.
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