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| Source: Appier. Dr Yu. |
"New devices, from mobiles to tablets to wearables, are emerging at an incredible speed. The technology we have built at Appier allows businesses to reach their target audiences across multiple screens with the highest ROI. Sequoia's investment is not only a vote of confidence to the Appier team and our technology, but also a vote of confidence that world-class startups can arise from this region,” Appier CEO Dr Chih-Han Yu said.
Appier, which has offices in San Francisco, Singapore and Taipei, was founded in 2012 by a team of computer scientists and experts from related fields led by CEO Yu.
Appier has revolutionised marketing in Asia by offering cross-screen advertising solutions that deliver the right content to the right audience at the right time on the right screen. The company has developed proprietary technology that leverages artificial intelligence and big data to deliver effective and impactful campaigns for its customers. Advertising agencies and brands such as Heineken, IKEA, Lancôme and game developers have used Appier to reach their audiences.
Sequoia Capital, which has a solid reputation from its early investments in tech companies such as WhatsApp, Apple, Cisco, Dropbox, Google, LinkedIn, Oracle, Yahoo and YouTube has been looking for promising investments in the region since setting up an office in Singapore in 2012.
“Smartphones and tablets have brought about a paradigm shift in buyer behaviour. With consumers surrounded by multiple screens at any given time, it has become imperative for marketers to reach their audiences at the right time with the right message. In Appier we have a potential game changer that addresses this challenge and, with a talented and multi-dimensional team led by Chih-Han Yu, we are certain that Appier will redefine marketing in the digital age,” commented Shailendra Singh, Managing Director, Sequoia Capital.
Sequoia Capital, which has a solid reputation from its early investments in tech companies such as WhatsApp, Apple, Cisco, Dropbox, Google, LinkedIn, Oracle, Yahoo and YouTube has been looking for promising investments in the region since setting up an office in Singapore in 2012.
“Smartphones and tablets have brought about a paradigm shift in buyer behaviour. With consumers surrounded by multiple screens at any given time, it has become imperative for marketers to reach their audiences at the right time with the right message. In Appier we have a potential game changer that addresses this challenge and, with a talented and multi-dimensional team led by Chih-Han Yu, we are certain that Appier will redefine marketing in the digital age,” commented Shailendra Singh, Managing Director, Sequoia Capital.
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