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28 October, 2014

Microsoft launches Azure Geo in Australia

Microsoft's newest Azure Geography (Geo) in Australia is open for business as of October 27, bringing the total number of regions where Azure is present to 19 globally.

The Microsoft Azure platform cloud services such as infrastructure services, data management, web applications, development and virtual machine testing, storage, backup, and recovery services.

The new Azure Geo includes geographically redundant regions in New South Wales and Victoria. It will lower latency rates and address data sovereignty considerations for Microsoft customers and partners who are embracing cloud computing.

“From today, our goal is to create Australia’s best and most complete cloud, enabled by world class technology and a world class cloud ecosystem,” said Pip Marlow, Country MD, Microsoft Australia.

"A world class cloud ecosystem requires a rock star team. We’re privileged to work with a team of thousands of Australian partners employing over 290,000 people who are helping our customers grow and transform their businesses. Almost 70% of our partners are small businesses themselves, perfectly positioned to help our customers move to the cloud on their own terms."

Marlow said that various factors were driving customer adoption of Microsoft Azure, led by a passion to deliver innovative solutions to fuel growth, drive efficiencies and help people do more and achieve more.

“With the cloud, the barriers to innovation are not just being lowered, they’re being smashed away,” she said. “Customers tell me that Microsoft Azure frees them to focus on what they really want to do – enabling and adding value to the business, driving innovation and impact faster and being able to focus on their customers - while leaving Microsoft to manage what’s under the hood.

“CIOs tell me they love being able to turn infrastructure on at the tap of a key, and spin up or down their use of our cloud according to the needs of their businesses. Additionally, they like having the choice of a hybrid cloud approach with Microsoft. This means they can integrate and continue to leverage their on-premise investments while moving to the cloud. With the choice of public or private cloud too, our on-ramp works at the speed our customers want.” 

Microsoft also announced an expansion of its ExpressRoute offering in Australia via its existing global partnership with Equinix and forming a new alliance with Telstra. The expansion gives Australian customers and partners the option to create private connections between the Australia Azure Regions and infrastructure located on-premises or in a colocation environment. ExpressRoute connections do not go over the public Internet, and offer more reliability, faster speeds and lower latencies. ExpressRoute via Equinix will be generally available later this calendar year, and ExpressRoute via Telstra will be available next year.

Erez Yarkoni, Executive Director Cloud, Telstra said, “As customers increasingly take advantage of cloud infrastructure from global providers, choosing the right network remains a vital decision to run applications at peak performance.”
A diverse group of companies are using Microsoft Azure to drive innovation within their organisations while delivering better outcomes for their customers: 

Commonwealth Bank is using cloud computing to provide flexibility and elasticity for some technology services, along with the added regulatory benefit of the local Azure Geo. 

Taking advantage of Microsoft Azure’s hyper-scale capabilities, event management software provider Centium Software is leveraging the platform to seamlessly manage some of the world’s largest events.

Talentpay – a Sydney based rights management company - is using cloud to rapidly scale its business to expand into new markets, such as Singapore and New Zealand. 

Audit, tax and advisory experts BDO are adopting a hybrid cloud model, enabling it to rapidly bring new services online while extending the lifecycle and reducing the total cost of ownership for its infrastructure.

Carsales.com.au - the largest online automotive, motorcycle and marine classifieds business in Australia - handles 12 billion images a month through its Azure enabled image infrastructure. 

For iCareHealth, a healthcare software provider for community and residential care providers, Microsoft Azure in Australia enables assurance to customers that their data will be hosted onshore and deliver a lower total cost of ownership.

Local partners are also using Microsoft Azure to respond to their customers’ evolving business needs. Those investing significantly in the platform include Breeze, Kloud, Readify, Sitecore, Diliginet, Janison and Ensyst. 

“When I talk to customers and startups about how to meet today’s business challenges with cloud, I talk to them about what our cloud platform can uniquely do to transform their businesses,” said Microsoft’s Executive Vice President for Cloud + Enterprise, Scott Guthrie.

“The first way we are different is our hyper-scale – and this matters because it gives customers the ability to reach the maximum number of their customers, realise incredible economic value and run the most challenging workloads,” he said.

“The second is our focus on being enterprise grade. We’ve been helping enterprises run their business for years and our cloud meets the critical security, reliability and availability needs they have. We also deliver on the promise of an open platform – supporting the languages, tools and frameworks they need and want to run.

“Finally, our focus on hybrid ensures our enterprise customers get the power of the cloud where they want it – in our public cloud, service provider clouds or in their clouds.”

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