Facebook adds more opportunities for monetisation

Source: Facebook blog post.

Facebook Co-founder and CEO Mark Zuckerberg kicked off the morning keynote and highlighted three themes of Facebook's F8 developer conference this year: Putting people first, giving people more options to connect through the Facebook family of apps, and previewing the future of sharing. 

The company announced in a blog post more than 25 products and tools to help developers build, grow, and monetise mobile apps, and expects significant interest from developers considering that Facebook provides connections between every mobile platform and a potential audience of 1.39 billion people, Deborah Liu, Head of Platform, Facebook and author of the blog post said. Over 70% of developers, Liu added, are outside of the US.

Announcements included:

Messenger Platform 

Introducing a new way for apps to integrate with Messenger so users can better express themselves, while developers can grow and engage more.

Businesses on Messenger 

Reinventing the way people communicate and interact with businesses.

New Share Sheet 

A simple, consistent experience for sharing from apps to Facebook.

Facebook Analytics for Apps 

A single place for developers to build insights into their audiences and how they behave.

LiveRail

Mobile app publishers can now use LiveRail’s monetisation platform to manage their video and display ads business. Additionally, LiveRail is enabling publishers to use Facebook’s approach for delivering the right ad to the right audience.

Internet of Things 

Developers can now use Parse to build a whole new category of apps for connected devices, from garage door openers to smoke detectors.

Social Plugins 

A refreshed Social Plugins with updated designs and better mobile experiences. The Embedded Video Player is an entirely new social plugin that lets publishers embed native Facebook videos in a full-bleed video player. 

Spherical Video coming to News Feed 

Previewing an immersive, 360-degree video experience in News Feed that lets users choose the viewing angle to explore their surroundings.

Read our blog post on Messenger here.