HP storage launch targets small and mid-sized businesses

HP has brought storage technologies from the enterprise down to the midsized market by combining recently-introduced solid state drive (SSD) caching and tiering capabilities with aggressively priced flash drives. 

“The demand for rapid response to changing conditions is crucial for businesses of all sizes, but for mid-sized companies, access to required storage capabilities can be just out of reach,” said Phil Davis, Vice President & General Manager, HP Storage, HP Asia Pacific & Japan. “At HP, we’re working with channel partners to simplify storage infrastructure and accelerate growth for customers by bringing hot technologies such as flash storage down into the entry segment.”

The new solutions include an affordable SSD read-caching solution from a major vendor with SSD options for HP MSA Storage¹. HP’s MSA disk array enables customers to perform large-scale queries and other data-intensive operations with up to 65% less latency².

For customers looking at hybrid flash storage, HP is now offering a new HP StoreVirtual 4335 hybrid flash array that utilises the latest SSDs and Adaptive Optimization tiering functionality to deliver 12 times the performance with more than 90% power and footprint savings per two-node cluster than a spinning disk configuration². HP channel partners can easily introduce midsize businesses to hybrid flash storage with the two-node HP StoreVirtual 4335 Hybrid SAN bundle at a 30% savings¹. 

HP is also helping small- and medium-sized businesses protect data with a more scalable HP StoreOnce Backup appliance and new HP StoreEasy Storage file serving appliances that include software for disaster recovery and cloud backup. Utilising HP Peer Motion, customers can seamlessly move workloads to the new hybrid StoreVirtual cluster with only a few clicks and zero application disruption.

The new entry-level StoreOnce 2900 protects up to 70 TB of data in a single, 12-hour window and restores up to 41 TB in the same period². It offers customers twice as much backup capacity³ and 30% better performance⁴ than competitive systems at 23% lower cost⁵. Customers can start small but grow to 31.5 TB of usable capacity in a 2U footprint⁶. The system is also fully compatible with HP StoreOnce Recovery Manager Central for hypervisor-managed data protection of HP 3PAR StoreServ Storage arrays. Support for all the same enterprise-class data services shared across the HP StoreOnce family—including HP StoreOnce Integrity Plus security and HP StoreOnce Catalyst for application-integrated backup—ensures that smaller customers get all the benefits of HP’s backup technology.

For smaller customers looking for a completely software-defined backup appliance, the HP StoreOnce Virtual Storage Appliance (VSA) can be run within a virtual machine without any need to purchase additional hardware. HP StoreOnce VSA provides deduplicated disk backup features alongside application-based virtual machines on virtual servers running VMware vSphere, Microsoft Hyper-V, or Linux KVM. HP StoreOnce VSA is expanded to include a larger 50TB high capacity option as well as a fully-functional 1TB free option. Customers will be able to download the free 1TB StoreOnce VSA starting on March 23 at www.hp.com/go/freebackup.

HP also refreshed HP StoreEasy Storage with new 1450, 1650, and 1850 models based on HP ProLiant Gen9 servers. HP StoreEasy Storage helps companies support expanding file storage needs—now with 56% greater capacity at 20% lower cost⁷. To improve productivity and protect business operations, the new systems support 25 times faster RAID rebuilds and include disaster recovery options to reduce the risk of data loss⁷. The new models also include enhancements to the StoreEasy Dashboard, improving responsiveness to business growth by automatically providing alerts to customers and resellers when system capacity is running low.

HP separately launched new tower servers for SMBs, including the HP ProLiant ML10 v2, an entry-level 10 Series tower server, and the HP ProLiant ML110 Gen9,  a 100 Series tower server with more memory, hard disk drives and I/O expansion for growing business IT needs.


1 HP internal competitive analysis and pricing based on publicly available information.

2 Based on internal HP testing.

3 Based on raw capacity of 48 TB as compared to 24 TB for EMC DD2200.

4 HP internal competitive analysis based on native backup speed. The StoreOnce 2900 offers 23% faster backup than EMC DD2200 at 5.8 TB/hour using HP StoreOnce Catalyst, 10GbE and restore performance of up to 3.4TB/hr.

5 HP internal competitive analysis based on US list price of US$26,000 for the base model, the 2900 delivers 23% better $/TB/U over the EMC DD2200.

6 Scalability to 31.5 TB requires an optional expansion pack with a US list price of US$15,000.

7 HP Internal Analysis: capacity comparison between the previous generation 1x40 vs. the new 1x50, and based on HP internal testing—For more information, see HP Smart Storage for HP ProLiant Gen9 servers.