Full steam ahead for Panasonic's B2B business in APAC

Source: Panasonic. Sakamoto.

With the establishment of Panasonic System Solutions Asia Pacific on 1st April 2015, the company is set to tap on increasing infrastructure investments across the region and the demand growth across different industries including mobility, business communication, entertainment, and public safety.

Sakamoto gives an overview of the Panasonic group.

Hiro Sakamoto, Managing Director of Panasonic System Solutions Asia Pacific, noted that while Panasonic's consumer businesses is well-known, the company has offerings in broad areas, including personal care, housing, aviation and automotive systems, and is very interested in the ASEAN and Oceania regions. 

"Panasonic group positions this area as a strategic region, because it's growing," he explained at CommunicAsia2015, listing growth projections for the Asia Pacific region on government infrastructure investment and GDP per capita. 

Panasonic's B2B focus includes visual and imaging businesses; mobility, communications and vertical solutions.

The focus, he said will be delighting customers through innovative products and services. On the B2B front, total system solutions will be key. “Asia Pacific is a fast-growing dynamic marketplace, and presents huge opportunities for Panasonic across all our B2B business segments from integrated solutions to audio visual products,” he said. “Our commitment to delivering total end-to-end solutions in the region is an integral part of our growth strategy as we work towards our corporation vision, which is building a better working world for our customers.”

The company’s global annual profit increased by 49% to ¥179.49 billion (US$1.5 billion) in the last fiscal year. This momentum is set to continue with Panasonic targeting to grow sales of its audio visual (AV) and information and communications (ICT) solutions from ¥1.22 trillion (US$12.54 billion) to ¥1.5 trillion (US$12.54 billion) in the next five years. Panasonic System Solutions Asia Pacific is expected to increase its sales by 20% every year until financial year 2018.