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| Source: 11street. |
A Malaysian mall has decided to add an e-commerce presence with 11street, one of the largest online marketplaces in Malaysia. KWC Fashion Mall, one of Kuala Lumpur's 'Must Visit Tourist Destinations', has signed a Memorandum of Understanding (MoU) to offer its wholesale shopping experience online.
Some 2,000 products from KWC Fashion Mall will progressively go on sale on 11street in a move to create an omni-channel presence for KWC.
Fiona Bong, Centre Manager of KWC added that the collaboration will benefit KWC tenants at the physical mall by providing them with exposure to raise awareness whilst offering a positive boost in sales.
"11street is a gateway to new target audiences for the various merchants that we have under our roof. In today's fast-paced, cost-conscious and competitive environment, it is no longer enough to rely on just one single go-to-market channel. As such, integrating e-commerce into the mix will definitely help our merchants to grow and achieve better sales, and the same time, it also help bringing awareness to their shops in the physical mall," she said.
Some 2,000 products from KWC Fashion Mall will progressively go on sale on 11street in a move to create an omni-channel presence for KWC.
“The partnership between 11street and KWC significantly reinforces our ongoing commitment to enable our consumers to find what they love at 11street with the expanded range of trendy offerings – what’s better than having the best variety of items at wholesale prices!” said Hoseok Kim, Chief Executive Officer of 11street.
Fiona Bong, Centre Manager of KWC added that the collaboration will benefit KWC tenants at the physical mall by providing them with exposure to raise awareness whilst offering a positive boost in sales.
"11street is a gateway to new target audiences for the various merchants that we have under our roof. In today's fast-paced, cost-conscious and competitive environment, it is no longer enough to rely on just one single go-to-market channel. As such, integrating e-commerce into the mix will definitely help our merchants to grow and achieve better sales, and the same time, it also help bringing awareness to their shops in the physical mall," she said.
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