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| Source: VMware. From left: Sanjay Deshmukh, General Manager, Business Mobility, Asia Pacific and Japan, VMware and Johnson Xu, Director of Business Mobility, China, VMware speaking about the need for employers to adopt an application-centric mindset and business mobility solutions at a press conference held at Mobile World Congress Shanghai. |
VMware, the cloud infrastructure and business mobility provider, has centralised its business mobility sales team in Asia Pacific and Japan under Sanjay Deshmukh, GM, business mobility, Asia Pacific and Japan, VMware. The integrated go-to-market sales team will address customer demand for a holistic approach to managing IT based on VMware’s Architecture for New IT strategy, offering mobile security, virtual desktop infrastructure and mobile enterprise management solutions*.
“We believe that we are on the cusp of the next major technology wave in Asia Pacific, with organisations paying close attention to the future of business processes in the mobile-cloud era,” said Deshmukh. “Next generation smartphone-powered workers in Asia expect employers to adopt an application-centric mindset and VMware’s business mobility solutions enable organisations to adopt true business process transformation to satisfy employees."
“The Asia Pacific market for mobility is in very early stages with 80% of organisations ill equipped to harness 3rd platform technologies, including mobility, cloud, social and big data analytics, to compete in the market,” said Charles Reed Anderson, Head of Mobility and IoT at IDC Asia Pacific.
VMware is addressing the business mobility opportunity in China by embracing country-specific mobile market trends. Under VMware Labs Asia, a framework to expand and diversify technology innovation through co-development and to reach into the technology ecosystem in China, VMware announced VMware Horizon for Linux earlier this year. This expanded VMware’s virtual desktop solution with capabilities to include support for Red Hat and Ubuntu-based Linux-based desktops. VMware is also partnering with CS2C to promote local desktop operating systems such as Neokylin in China.
“VMware business mobility solutions have a strong value proposition that can address the unique market dynamic in China, said Johnson Xu, Director of Business Mobility, China for VMware. “VMware is demonstrating its leadership in new areas of innovation through joint efforts in China.”
***IDC Asia / Pacific Q12015 Mobile Phone Tracker
“We believe that we are on the cusp of the next major technology wave in Asia Pacific, with organisations paying close attention to the future of business processes in the mobile-cloud era,” said Deshmukh. “Next generation smartphone-powered workers in Asia expect employers to adopt an application-centric mindset and VMware’s business mobility solutions enable organisations to adopt true business process transformation to satisfy employees."
“The Asia Pacific market for mobility is in very early stages with 80% of organisations ill equipped to harness 3rd platform technologies, including mobility, cloud, social and big data analytics, to compete in the market,” said Charles Reed Anderson, Head of Mobility and IoT at IDC Asia Pacific.
“We see the next 18 months as a critical period for companies to accelerate efforts and investment in the enterprise mobility space. Companies are placing too much importance on devices and 'bring your own device' (BYOD) and our recommendation is to increase investment in security, middleware and infrastructure to enable better competitive innovation.”
VMware is addressing the business mobility opportunity in China by embracing country-specific mobile market trends. Under VMware Labs Asia, a framework to expand and diversify technology innovation through co-development and to reach into the technology ecosystem in China, VMware announced VMware Horizon for Linux earlier this year. This expanded VMware’s virtual desktop solution with capabilities to include support for Red Hat and Ubuntu-based Linux-based desktops. VMware is also partnering with CS2C to promote local desktop operating systems such as Neokylin in China.
“VMware business mobility solutions have a strong value proposition that can address the unique market dynamic in China, said Johnson Xu, Director of Business Mobility, China for VMware. “VMware is demonstrating its leadership in new areas of innovation through joint efforts in China.”
The total addressable enterprise mobility solutions industry in Asia Pacific, which includes applications, devices, security, middleware, and professional services will grow from US$19 billion in 2014 to US$24.3 billion by 2016, a 19.5% growth rate**. The enterprise mobility market in China is set to outpace the rest of the region according to IDC, growing from US$10.3 billion in 2014 to US$12.7 billion by 2016, a 23.5% growth rate**. Smartphone shipments in China are approaching 100 million units per quarter in 2015, with Apple, Xiaomi and Huawei taking the top market positions in China in 2015Q1***.
*IDC Asia / Pacific (Excluding Japan) 2015 C-Suite Barometer
**IDC Asia/Pacific (Excluding Japan) Enterprise Mobility 2013 Market Sizing Forecast
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