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Wednesday, 5 August 2015

ASUS launches SoFIA-based ZenPad Android tablet

ASUS has announced the ZenPad C 7.0 (Z170CG), a 7" Android tablet that combines styling and premium entertainment. Inspired by stylish clutch handbags and wallets, the ZenPad C 7.0 features embossed leather patterns. Ergonomic rounded edges make ZenPad C 7.0 comfortable to hold and carry, and its polished metallic frame adds a bold visual accent.

The ZenPad C 7.0’s 8.4mm profile and 265g weight creates a device that is extremely portable. Powered by the latest Intel SoFIA* processor, ZenPad C 7.0 is the first device to be powered by the locally created mobile chipset. Available in Obsidian Black and Pearl White, the ZenPad C 7.0 CG retails at S$199 at all ASUS authorised retailers and ASUS brand stores in Singapore.

Announced at the recent Computex show, the ZenPad series is the latest ASUS tablet series that is typical of the ASUS Zen design philosophy of harmonious beauty in crafting and functionality. It will be available in 7, 8 and 10" display sizes, with varying configurations using the latest 64-bit quad-core Intel Atom x3 (codenamed “SoFIA”) processors. The ZenPad C 7.0 is the first mobile device to be powered by the Intel “SoFIA” processor which was created locally.

The ZenPad C 7.0 comes with Android 5.0 ‘Lollipop’ and features ASUS ZenUI, an all-new mobile user interface that has more than 1,000 features built around the concepts of freedom, connection, and expression. Featuring DTS-HD premium sound and SonicMaster technology for further audio enhancement, the ZenPad C 7.0 ensures an outstanding audio and visual experience.

The ZenPad C 7.0 delivers a premium entertainment experience with a wide, 178-degree viewing angle, IPS display that provides up to a 76.5% screen-to-body ratio plus the new exclusive ASUS Tru2Life technology. This uses the latest image processing technology found on high-end TVs to deliver realistic images with accurate contrast, sharpness and detail. In addition, the ZenPad C 7.0 also features the exclusive ASUS VisualMaster technology, a suite of visual enhancement technologies that combine hardware and software features to optimise all aspects of the display. For users who spend long hours reading or watching their favourite books and movies on the screen, the ASUS Bluelight Filter helps to reduce eye fatigue over prolonged periods by minimising blue light emission from the screen without affecting other colours.

The ZenPad C 7.0 (Z170CG) will be available from today at S$199 at all ASUS authorised retailers and ASUS brand stores in Singapore, listed below. Other models of the ASUS ZenPad series will be available in time to come. Availability of the models will be announced at a later date.

ASUS Brand Store - Funan DigitaLife Mall
109 North Bridge Road, Funan DigitaLife Mall #03-07, Singapore 179097

ASUS Brand Store - Sim Lim Square
1 Rochor Canal Road, Sim Lim Square #01-52, Singapore 188504

ASUS Brand Store - VivoCity
1 Harbourfront Walk #02-216A VivoCity Singapore 098585

The Intel Atom x3 Processor series provides a foundation for full-featured and cost-effective platforms with fast and seamless mobile experiences. Announced earlier this year at the Mobile World Congress, the Intel Atom x3 Processor series is Intel’s first integrated communication platform. Formerly codenamed “SoFIA”*, this series of processors is a low-cost system-on-chip (SoC) with 64-bit quad-core Intel Atom processor cores and an integrated cellular baseband modem suited for smart or feature phones, phablets and tablets. 

*SoFIA stands for "Smart or Feature phone with Intel Architecture”

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