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| Source: AIG. |
American International Group (AIG), Major Global Sponsor of the All Blacks, New Zealand's rugby team, is bringing rugby fans closer to the traditional Maori haka ritual with the launch of its virtual reality (VR) Haka 360ยบ Experience.
Users can view the video on their smartphones or immerse themselves in the VR experience with a custom-made Haka 360˚ headset.
Said Daniel Glantz, Global Head of Sponsorship for AIG: "We wanted to bring fans closer to the All Blacks and what better way to do that than to harness the power of 360-degree video technology to bring them face to face with the legendary haka. The video enables users to look anywhere and control their own experience; allowing them to truly feel like they have taken their place on the field with the All Blacks.”
Steve Tew, Chief Executive of New Zealand Rugby, said “the Haka 360˚ Experience is an amazing opportunity for All Blacks fans and rugby enthusiasts all over the world to see what it is like to face the power of the haka. It’s a fantastic innovation to bring fans one step closer to the team.”
Liam Messam, All Black, said “Performing the haka is a huge source of pride for the All Blacks - it unites us as a team and creates an energy that we take into the game. To be able to share that feeling with our fans means a lot to the players."
Interested?
Download the Haka 360˚ Experience from the App Store and Google Play. The app will be on the Gear VR Share Store soon.
Said Daniel Glantz, Global Head of Sponsorship for AIG: "We wanted to bring fans closer to the All Blacks and what better way to do that than to harness the power of 360-degree video technology to bring them face to face with the legendary haka. The video enables users to look anywhere and control their own experience; allowing them to truly feel like they have taken their place on the field with the All Blacks.”
Steve Tew, Chief Executive of New Zealand Rugby, said “the Haka 360˚ Experience is an amazing opportunity for All Blacks fans and rugby enthusiasts all over the world to see what it is like to face the power of the haka. It’s a fantastic innovation to bring fans one step closer to the team.”
Liam Messam, All Black, said “Performing the haka is a huge source of pride for the All Blacks - it unites us as a team and creates an energy that we take into the game. To be able to share that feeling with our fans means a lot to the players."
Interested?
Download the Haka 360˚ Experience from the App Store and Google Play. The app will be on the Gear VR Share Store soon.
Hashtag: #Haka360
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