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23 December, 2015

Youzu Interactive builds omnichannel global distribution model

Youzu Interactive's strategy to build a global distribution system has borne fruit. Youzu Interactive partners with companies such as Google and Facebook and has launched self-developed games including free-to-play RPG browser League of Angels and Magerealm globally. Youzu also distributes games such as Spirit Guardian via its overseas platform GTArcade.

Source: League of Angels on GTArcade website.

The company has already been recognised as a Top Developer by Google Play for its online game platform GTarcade. League of Angels has been distributed on GTarcade in 150 countries and regions around the world, gaining 200 million active users and bringing in US$23.1 million monthly at its peak. The game was ranked in the top grossing game lists in 20 countries, and the sequel League of Angels II has been named the Most Anticipated Game in 2016 by MMOsite. 

The mobile game Junior Three Kingdoms released by Youzu Interactive in early 2015 has been ranked in the top three on the App Store, with turnover exceeding US$15.5 million in 20 days. Peak monthly revenue hit US$25 million.

In addition to games, Youzu Interactive aims to go omnichannel through connecting games with movies. The company owns the copyright to the 2015 Hugo Award winner The Three-Body Problem (三体) by China's Liu Cixin and plans to develop an ecosystem of related products ranging from films, games, comics, novels as well as commercial real estate to build an all-time cultural brand.

"Connecting games and movies is a top priority in Youzu's future plans, led by The Three-Body Problem," Lin Qi, founder and CEO of Youzu Interactive and Chairman of Yoozoo Pictures, said. "In order to make it perfect, we've added additional investment. In the gaming industry, if your game fails, the public will only talk about it for two or three years, but in the film industry, if your project i.e. The Three-Body Problem fails, then you'll hear about it the rest of your life because people will say you've ruined a Hugo Award novel."

Lin also stressed that both profit and reputation are based on product quality. 

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