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| Source: Polaroid. |
Polaroid today took the wraps off of the new Polaroid Snap+ instant print camera at CES 2016.
"Our brand's renewed focus on product design has allowed us to bring new and exciting products - such as the Polaroid Snap+ - to market that evoke an emotional connection with our consumers," said Scott Hardy, President and CEO of Polaroid. "Above all things, our brand is known for being fun and for the nostalgic instant photography experience which is our legacy. Now that we've reinvigorated that experience with digital technologies, its allowing Polaroid to reintroduce the idea of 'click and print' photography to a new generation of consumers."
The new Polaroid Snap+ instant print camera offers both a traditional and instant digital camera experience. The new Polaroid Snap+ also supports remote connectivity through Bluetooth to the Polaroid print app, allowing the camera to connect to and print from other devices such as smartphones and tablets. The app, available free for iOS and Android, will give users the ability to edit and enhance their prints with a number of creative filters, digital stickers, effects and controls.
As with the Polaroid Snap instant print camera, the new Polaroid Snap+ has an integrated printer using ZINK Zero Ink Printing technology, allowing users to print 2x3" prints automatically when an image is captured. The ZINK-enabled printer uses heat to activate and colourise cyan, yellow and magenta dye crystals embedded in the paper. The result is full-colour, high quality, long-lasting and smudge-proof, without the need for ink cartridges, ribbons or toner.
Offered by C&A Marketing, an authorised Polaroid licensee, the Polaroid Snap+ instant print camera will be available Q4 2016 at www.polaroidsnapcamera.com. Pricing is not yet available.
"Our brand's renewed focus on product design has allowed us to bring new and exciting products - such as the Polaroid Snap+ - to market that evoke an emotional connection with our consumers," said Scott Hardy, President and CEO of Polaroid. "Above all things, our brand is known for being fun and for the nostalgic instant photography experience which is our legacy. Now that we've reinvigorated that experience with digital technologies, its allowing Polaroid to reintroduce the idea of 'click and print' photography to a new generation of consumers."
The new Polaroid Snap+ instant print camera offers both a traditional and instant digital camera experience. The new Polaroid Snap+ also supports remote connectivity through Bluetooth to the Polaroid print app, allowing the camera to connect to and print from other devices such as smartphones and tablets. The app, available free for iOS and Android, will give users the ability to edit and enhance their prints with a number of creative filters, digital stickers, effects and controls.
As with the Polaroid Snap instant print camera, the new Polaroid Snap+ has an integrated printer using ZINK Zero Ink Printing technology, allowing users to print 2x3" prints automatically when an image is captured. The ZINK-enabled printer uses heat to activate and colourise cyan, yellow and magenta dye crystals embedded in the paper. The result is full-colour, high quality, long-lasting and smudge-proof, without the need for ink cartridges, ribbons or toner.
The Polaroid Snap+ was designed in partnership with design firm Ammunition, the studio that was also behind the Polaroid Zip instant photoprinter, the Polaroid Cube and the Polaroid Cube+ lifestyle action cameras. With the Polaroid Snap family of instant print cameras, Ammunition created a sense of continuity between classic Polaroid cameras and current Polaroid products. Ammunition is also the design studio behind Adobe, Beats by Dre, Square, Lyft, and Williams-Sonoma.
Interested?
Offered by C&A Marketing, an authorised Polaroid licensee, the Polaroid Snap+ instant print camera will be available Q4 2016 at www.polaroidsnapcamera.com. Pricing is not yet available.
Hashtag: #CES2016
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