The Asia Pacific region will grow the fastest worldwide, thanks to the availability of low-priced fitness bands. Technavio forecasts that this class of fitness bands will account for market share of more than 33% by 2019.
“Introduction of crossover products in the market are gaining traction as they help to diminish the gap between a wrist-worn fitness device and a smartwatch. Products that primarily act as a fitness device, as well as provide the basic functionalities of a smartwatch, are expected to bolster market growth during the forecast period. For instance, the launch of products like Surge by Fitbit are expected to (drive) market growth as it is a fitness device that comes with calling and texting functionalities,” says Soumya Mutsuddi, Lead Analyst, Media & Entertainment, Technavio Research.
Today's fitness bands are compatible with most mobile operating systems and can connect to any smartphone using Bluetooth. Also, they are preferred over smartwatches as they are cheaper, observes the research firm.
“Introduction of crossover products in the market are gaining traction as they help to diminish the gap between a wrist-worn fitness device and a smartwatch. Products that primarily act as a fitness device, as well as provide the basic functionalities of a smartwatch, are expected to bolster market growth during the forecast period. For instance, the launch of products like Surge by Fitbit are expected to (drive) market growth as it is a fitness device that comes with calling and texting functionalities,” says Soumya Mutsuddi, Lead Analyst, Media & Entertainment, Technavio Research.
Today's fitness bands are compatible with most mobile operating systems and can connect to any smartphone using Bluetooth. Also, they are preferred over smartwatches as they are cheaper, observes the research firm.
Key vendors mentioned in the report include Fitbit, Garmin, Jawbone, and Xiaomi. Technavio says the market is highly competitive and is expected to grow rapidly during the forecast period. Companies that use innovative marketing strategies to sell their products are predicted to gain maximum market prominence during the forecast period.
Interested?
Interested?
Buy the Global Fitness Bands Market 2015-2019 report
No comments:
Post a Comment