Epson introduces Moverio glass augmented reality experience for Formula One races in Melbourne

Source: Epson. Guests in Melbourne, Australia enjoying the FOrmula One experience through Epson Moverio smart glasses.

Guests of the reigning Formula One World Champions, the MERCEDES AMG PETRONAS Formula One Team, enjoyed more insights through Epson Moverio smart glass technology at the start of the 2016 season in Melbourne, Australia courtesy of team partner, Epson.

More than 100 guests enjoyed the weekend hospitality experience in Melbourne, including a full Formula One induction at the nerve centre of the team’s operation, the race garages. Traditionally guests have enjoyed a show and tell tour through the various functional areas where race car sub-assemblies are prepared, where data analysts track car performance and the team mechanics wait in readiness for impending pit stops.

The introduction of Epson’s Moverio smart glass technology in Australia augmented this experience with a wide range of user-selected, contextual content, from video technology explainers to live social media feeds and driver statistics all in big-screen format directly in front of the wearers’ eyes.

The Epson eyewear technology deploys augmented reality techniques, allowing users to view their surroundings while projected material is overlaid on the lenses of the glasses, enabling the anatomy of a pit stop to be displayed to guests in slow motion or the race day roles of engineering staff on the pitwall to be explained. Motion sensors in the Moverio BT-200 allowed the wearers to gesture-call preferred content as well as contextual material, such as seeing under the skin of the Mercedes Hybrid F1 W07 race car and its Power Unit.

Cameron Arnold, a guest who experienced the Moverio tour, commented that it was ‘absolutely compelling,’ ‘rich and informative’ and a ‘whole new visual experience.’

After its successful debut in Melbourne, the Moverio garage tour will be a regular feature of the MERCEDES AMG PETRONAS experience for the team’s VIP guests at all remaining 20 races.

Interested?

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Check the 2016 Formula One race calendar. There will be races in Bahrain, China, Singapore, Malaysia, Japan and Abu Dhabi, UAE over the year.

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