Adobe has launched major updates to its flagship Creative Cloud tools and services. The release includes new features in Adobe’s applications, performance enhancements across Creative Cloud (CC), and updates to Adobe Stock -- including deeper integration within CC and the addition of a Premium collection of high quality stock content.
“We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, EVP and GM, Digital Media at Adobe. “Every creative project starts with a blank page and ends with a vision coming to life. (The) release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.”
“The industry is going through unprecedented changes driven by mobile explosion, and content velocity is becoming more critical in tying content and customer experience to business impact and success. However, we know only 16% of marketers and business leaders in Asia Pacific say they have the workflows in place to enable the alignment and collaboration needed to deal with the scale of content production they’re facing*,” said Paul Robson, President, Adobe Asia Pacific. “This release delivers the magic and improved workflow that unleashes creativity and helps organisations ultimately provide superb customer experience across channels.”
"We love the friendly interface of Adobe Creative Cloud. Our designers work with a high volume of images every day, and having ready access to Creative Cloud services, as well as Adobe Stock that’s integrated directly into Creative Cloud, expedite sharing of assets amongst the team. All-in-all, great for the team’s efficiency,” said Patrick Ng, Creative Group Head, Hakuhodo Singapore.
“We could not have completed our debut television series, The Wizards of Aus without Adobe Creative Cloud,” said Chris Hocking, General Manager of LateNite Films, which is based in Victoria, Australia. “Unlike the majority of film and television, we didn’t have a traditional offline/online workflow and therefore needed a solution with specific elements: enabled for Mac and PC, compatible for UltraHD footage and the ability to seamlessly switch between offline editing and visual effects without slowing things down. We were constantly jumping between Premiere for editing, and After Effects for visual effects right up until we exported the final Digital Cinema Package using Adobe Media Encoder.”
“We’ve been utilising Adobe Creative Cloud in order to reflect our brand identity in creative works and deliver a customer-centric design experience,” said Ho Jae Lee, Deputy Head of Design Team, Marketing Division, BC Card, which provides payment services in Korea. “We believe that these updates, which offer collaboration features critical for keeping visual elements consistent and target many of the pain points that users around the world face every day, will enhance efficiency and creativity altogether.”
Adobe stock service
Research from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times greater efficiency than other stock services. The expanded Adobe Stock service includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics:
· One-click workflow. Deeper Adobe Stock integration with CC applications enables users to select an image or video on the Adobe Stock website and place it on their creative canvas with a single click.
· Adobe’s first premium content offering sourced for Adobe Stock includes nearly 100,000 curated images.
Adobe will eventually expand on its vision to build out the world’s largest creative marketplace by offering opportunities for creative professionals to contribute and monetise their work. Also coming soon is Adobe’s new Stock Contributor Portal, which will feature intelligent auto-tagging capabilities.
New CC Desktop App capabilities include:
· Font recognition technology.
· Character animator preview in After Effects CC, which matches an animated character to a real-life actor’s speech and movements, showcased recently by The Simpsons animation team in the episode that aired May 15, 2016.
· New virtual reality (VR) features in Adobe Premiere Pro CC.
In addition, the company’s CreativeSync technology ensures a user’s files, fonts, design assets, and settings instantly appear in their mobile to desktop workflow, wherever they need them. Recently made-available collaboration capabilities include read-only Creative Cloud Libraries that provide controlled permission levels. Creatives can also delegate permission levels to help manage libraries and files.
Updates to Creative Cloud for enterprise include: simplified workflows for creative teams collaborating and exchanging assets, as well as read-only libraries and folders, archiving support for folders and files and versioning capabilities.
Interested?
Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. For pricing details, visit https://creative.adobe.com/plans.
*Based on the APAC Digital Marketing Performance Dashboard released late last year.
“We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, EVP and GM, Digital Media at Adobe. “Every creative project starts with a blank page and ends with a vision coming to life. (The) release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.”
“The industry is going through unprecedented changes driven by mobile explosion, and content velocity is becoming more critical in tying content and customer experience to business impact and success. However, we know only 16% of marketers and business leaders in Asia Pacific say they have the workflows in place to enable the alignment and collaboration needed to deal with the scale of content production they’re facing*,” said Paul Robson, President, Adobe Asia Pacific. “This release delivers the magic and improved workflow that unleashes creativity and helps organisations ultimately provide superb customer experience across channels.”
"We love the friendly interface of Adobe Creative Cloud. Our designers work with a high volume of images every day, and having ready access to Creative Cloud services, as well as Adobe Stock that’s integrated directly into Creative Cloud, expedite sharing of assets amongst the team. All-in-all, great for the team’s efficiency,” said Patrick Ng, Creative Group Head, Hakuhodo Singapore.
“We could not have completed our debut television series, The Wizards of Aus without Adobe Creative Cloud,” said Chris Hocking, General Manager of LateNite Films, which is based in Victoria, Australia. “Unlike the majority of film and television, we didn’t have a traditional offline/online workflow and therefore needed a solution with specific elements: enabled for Mac and PC, compatible for UltraHD footage and the ability to seamlessly switch between offline editing and visual effects without slowing things down. We were constantly jumping between Premiere for editing, and After Effects for visual effects right up until we exported the final Digital Cinema Package using Adobe Media Encoder.”
“We’ve been utilising Adobe Creative Cloud in order to reflect our brand identity in creative works and deliver a customer-centric design experience,” said Ho Jae Lee, Deputy Head of Design Team, Marketing Division, BC Card, which provides payment services in Korea. “We believe that these updates, which offer collaboration features critical for keeping visual elements consistent and target many of the pain points that users around the world face every day, will enhance efficiency and creativity altogether.”
Adobe stock service
Research from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times greater efficiency than other stock services. The expanded Adobe Stock service includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics:
· One-click workflow. Deeper Adobe Stock integration with CC applications enables users to select an image or video on the Adobe Stock website and place it on their creative canvas with a single click.
· Adobe’s first premium content offering sourced for Adobe Stock includes nearly 100,000 curated images.
Adobe will eventually expand on its vision to build out the world’s largest creative marketplace by offering opportunities for creative professionals to contribute and monetise their work. Also coming soon is Adobe’s new Stock Contributor Portal, which will feature intelligent auto-tagging capabilities.
New CC Desktop App capabilities include:
· Font recognition technology.
· Character animator preview in After Effects CC, which matches an animated character to a real-life actor’s speech and movements, showcased recently by The Simpsons animation team in the episode that aired May 15, 2016.
· New virtual reality (VR) features in Adobe Premiere Pro CC.
In addition, the company’s CreativeSync technology ensures a user’s files, fonts, design assets, and settings instantly appear in their mobile to desktop workflow, wherever they need them. Recently made-available collaboration capabilities include read-only Creative Cloud Libraries that provide controlled permission levels. Creatives can also delegate permission levels to help manage libraries and files.
Updates to Creative Cloud for enterprise include: simplified workflows for creative teams collaborating and exchanging assets, as well as read-only libraries and folders, archiving support for folders and files and versioning capabilities.
Interested?
Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. For pricing details, visit https://creative.adobe.com/plans.
*Based on the APAC Digital Marketing Performance Dashboard released late last year.
posted from Bloggeroid
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