Source: HP. Richard Bailey, President of HP Asia Pacific and Japan, as well as Lionel Chng, Managing Director, HP Inc. Singapore, were among the senior executives present to introduce the new store.
HP's new flagship store in Singapore managed by Newstead Technologies, was officially opened on July 16, 2016. The new store is designed to make it easier for consumers and SMBs to select the latest HP PC and print technologies that meet their needs.
“Many users are confounded by the range and variety of form factors that have evolved to meet the needs of users at home, in the office and on the go,” said Lionel Chng, Managing Director, HP Singapore. “The new store features a modern, clean design, making it easy for the style-savvy to find a product that matches their personality or the avid gamer who needs a high-performing laptop to give him a winning edge.”
The new HP store features a premium lifestyle experience zone for those who appreciate exceptional engineering and craftsmanship as seen in the HP Spectre, the world’s thinnest notebook1 that doesn’t compromise power or features, as well as the new generation of HP ENVY laptops that offer sleek, metal designs and edge-to-edge flush glass displays for beautiful viewing experiences.
Gamers can experience firsthand the power and performance of the Omen by HP gaming laptop portfolio in the gaming experience zone by testing the latest Blizzard Entertainment games including Overwatch and World of Warcraft**.
Students, millennials and families can find the ideal convertible, notebook or desktop PC that reflects their sense of style and delivers the power they need from the complete new HP Pavilion PC portfolio on display. The range features an Intel RealSense Camera*** option for improved security with facial authentication as well as a choice of the latest Intel Celeron, Intel Pentium or up to 6th Generation Intel Core i7 processors**** subject to model.
Small and medium sized businesses (SMBs) can check out HP’s latest PC devices, displays and print innovations in an environment that gives them the room and time to find the right solution that addresses their security, mobility and productivity needs. To enhance and protect an SMB and home-user’s investment futher, a broad range of accessories, cartridges and HP CarePack extended warranty service options are available.
“We are proud to be HP’s partner in the opening of a new 1,500 sq ft flagship store within the upcoming IT Zone at Marina Square," said Mindy Tan, Chief Executive Officer for Newstead Technologies. “Its completely new, clean design enhances the store’s overall ambience, making it a comfortable space for customers who need something quickly or want to spend some time locating the right solution.”
*Based on HP's internal analysis as of February 10 2016 of vendors shipping >1 million units worldwide annually with a clamshell design, Windows or OSX, priced at >US$400, measured at z-height.
**Blizzard games sold separately.
***Features may require software or other third party applications to provide the described functionality. Some or all of the features may be unavailable or under development in your market. See http://www.intel.com/realsense for more information.
****Multi-Core is designed to improve performance of certain software products. Not all customers or software applications will necessarily benefit from use of this technology. Performance and clock frequency will vary depending on application workload and your hardware and software configurations. Intel’s numbering is not a measurement of higher performance
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