Sabre Travel Network Asia Pacific celebrates a year after expanding in APAC

From left: newly-appointed VP of sales and market development Todd Arthur, with Abdul Iyer, Head of strategic planning, and Roshan Mendis, SVP for Sabre Travel Network APAC, at the celebrations in Singapore, Sabre’s regional HQ.

Sabre Travel Network Asia Pacific, a Sabre division, has celebrated the one-year anniversary of Sabre’s multimillion US dollar business expansion into the Asia Pacific region (APAC) through its acquisition of Abacus International in July 2015.

Speaking at Sabre’s regional headquarters in Singapore, Roshan Mendis, SVP, Sabre Travel Network Asia Pacific said: “We’ve come a long way in just one year, connecting local teams, knowledge and customers with Sabre’s global network of travel content and technology. Looking forward, the agenda is all about how we can do more for both travel retailers and suppliers in a landscape framed by growing traveller demands for relevancy, speed, choice and personalisation.”

Sabre recently shared a sneak peek into a major new release of its travel agency booking platform, Sabre Red Workspace, which will evolve the way travel is shopped and sold. “We are bringing new technologies to market along with a more strategic, data-driven approach to the way we consult with our customers, spotting opportunities to evolve their businesses from the core. This could be anything from establishing greater operational efficiencies to re-evaluating the channels for driving customer loyalty – and profits,” added Mendis. “The process is underpinned, and this is key, by an additional investment in the customer support provided to then implement these changes effectively.”

In the last 12 months Sabre Travel Network has introduced subregion teams responsible for driving localised business operations in APAC, spanning Southeast Asia, South Asia, South Pacific and North Asia. New Global Customer Support Centres have also opened in Singapore and India to support the growing base of travel agencies expanding to run multimarket operations in the region.

The Sabre Travel Network business now extends across 29 markets in Asia Pacific with over 2,000 local staff – a number which will continue to grow – serving approximately 20,000 travel agency customers.

Interested?

Read the TechTrade Asia blog post about Sabre Red Workspace