+ The Asia edition of the Millennial 20/20 Summit has more than 170 of the world’s most influential brands and personalities scheduled to speak across two days
+ Three stages featuring discussions around industry-shaping inspiration, best-practice success stories from businesses and a showcase of the world’s most cutting-edge technology and service providers
+ World’s first ‘store of the future’ makes its debut in Accenture’s World of ME showcase
Asia’s first Millennial 20/20 Summit, held on 7 and 8 September 2016, is hosting discussions around the Millennial consumer in a digitally savvy environment, and showcased new business models and trends heralding the future of the marketplace. Speakers from Singapore include brands such as Changi Airport, Diageo, Facebook, Mondelez, Royal Sporting House, Grain, One Championship, Zalora Group and GRAB.
“The Millennial generation is one of the most connected generations in the world, with technology embedded in their DNA. This technological mentality has prompted businesses to redefine the way they interact and engage with consumers. To be successful, businesses must adapt and innovate to remain relevant in the marketplace,” said Rupa Ganatra, Founding Partner, Millennial 20/20.
New research on consumer behaviour and habits of millennials
Headline sponsor Accenture announced key insights from a research study into the expectations and shopping habits of consumers, in particular millennials in the digital age in the Asia Pacific (APAC) region:
· Consumer goods companies and retailers must improve their understanding of this tech-savvy, media-connected generation to capitalise on the huge opportunity and capture this powerful customer segment.
· Growing importance of m-commerce: Asia accounts for the largest smartphone users globally at over 50% of the population. Within the region, Singapore and Australia have the highest smartphone penetration globally at over 80%. Meanwhile, Millennials in the region spend on average 2.8 hours per day (or 42.5 days per year) on their smartphone and over 40% of Millennials have shopped via their smartphone.
· Millennials are shopping on the go much more than rest of APAC shoppers. Seven in 10 Millennials in Japan and China, compared to 59% overall think that it is easy to make a purchase via mobile devices.
“Central to our participation is Accenture’s belief that startups and big brands can learn from each other. We will be showcasing the best of what the startup community can offer with the Millennial ultimately at the heart of what they do. This allows us to connect and collaborate with small businesses and big brands to enhance their operations, services and business to better serve their customers,” said Teo Correia, Senior MD in Accenture’s Consumer Goods and Services practice.
Conversations at the three main stages, Centre Stage, Digital Hub Stage and Fast Track Solutions Stage focused across the four key industry sectors of travel and hospitality, food and beverage, fitness and sport and fashion and beauty.
Conversations at the digital hub stage featured speakers such as Clarence Chew, Chief Marketing Office, Decathlon; Scott Boyd, VP SEA and South Asia & Content Creation Head, Asia; Melissa Pine, Vice-President of WTA Asia-Pacific and Tournament Director of the WTA Finals discussing modern digital concepts and its impact on fitness and sport industries.
Over at the centre stage, speakers brought into focus the role technology has in transforming the business of travel. Mark Liversidge, Chief Marketer Asia Pacific, Hilton opened the first day with a panel around defining ‘instant consumer retail’ behaviour to develop purposeful and timely relationships between brands and consumers.
Other sessions across the day dived deep into how technology has changed the way people perceive, experience and discover the world and strategies to use smart data to create meaningful and personalised content for audiences.
The Fast Track Solutions Stage provided visitors with insight into industry best practices with a series of compelling presentations by brands that have been at the forefront of next-gen commerce. Kevin Hagino, Senior Regional Brand Manager-South East Asia, Lego shared how its SG50 campaign embraced a digital twist with great success; while executives from big brands such as Samsung, Nippon Airways and LinkedIn touched on evolving approaches that connect well with the millennial generation.
A preview into the world’s first ‘store of the future’ presented by headline partner Accenture, the World of ME showcase is designed to be an inspirational playground for consumers. It takes visitors on a live and immersive journey to experience innovative products, services and experiences as well as co-create and test ideas.
Exploring how companies will use experiences to connect with the next generation of travellers, Accenture’s Connected Travel Showcase reimagines the future of travel from journey to destination with strategies tailored to encourage brand promise, seize mindshare and foster loyalty.
Unilever, one of the world’s leading suppliers of fast-moving consumer goods, is collaborating with Millennial 20/20 to unearth and showcase the most innovative startups in the areas of retail and marketing innovation. Up to 25 startup companies were handpicked to be part of the Unilever Foundry Start-up Street. The selected startups were given the opportunity to ‘speed-date’ with Unilever’s marketing leaders.
The Economist’s showcases at the event include the Future Works series, exploring jobs of the future.
Attendees of the second day of the summit deep-dived into the Food & Beverage, Fashion & Beauty industries with sessions by senior executives from brands such as Skyscanner, Canon, Lazada Group, Instagram, Johnson & Johnson, Nespresso, Deliveroo, Food Panda and more.
The Summit will close with the Accenture Consumer Innovation Awards.
Hashtag: #M2020
+ Three stages featuring discussions around industry-shaping inspiration, best-practice success stories from businesses and a showcase of the world’s most cutting-edge technology and service providers
+ World’s first ‘store of the future’ makes its debut in Accenture’s World of ME showcase
Asia’s first Millennial 20/20 Summit, held on 7 and 8 September 2016, is hosting discussions around the Millennial consumer in a digitally savvy environment, and showcased new business models and trends heralding the future of the marketplace. Speakers from Singapore include brands such as Changi Airport, Diageo, Facebook, Mondelez, Royal Sporting House, Grain, One Championship, Zalora Group and GRAB.
“The Millennial generation is one of the most connected generations in the world, with technology embedded in their DNA. This technological mentality has prompted businesses to redefine the way they interact and engage with consumers. To be successful, businesses must adapt and innovate to remain relevant in the marketplace,” said Rupa Ganatra, Founding Partner, Millennial 20/20.
New research on consumer behaviour and habits of millennials
Headline sponsor Accenture announced key insights from a research study into the expectations and shopping habits of consumers, in particular millennials in the digital age in the Asia Pacific (APAC) region:
· Consumer goods companies and retailers must improve their understanding of this tech-savvy, media-connected generation to capitalise on the huge opportunity and capture this powerful customer segment.
· Growing importance of m-commerce: Asia accounts for the largest smartphone users globally at over 50% of the population. Within the region, Singapore and Australia have the highest smartphone penetration globally at over 80%. Meanwhile, Millennials in the region spend on average 2.8 hours per day (or 42.5 days per year) on their smartphone and over 40% of Millennials have shopped via their smartphone.
· Millennials are shopping on the go much more than rest of APAC shoppers. Seven in 10 Millennials in Japan and China, compared to 59% overall think that it is easy to make a purchase via mobile devices.
“Central to our participation is Accenture’s belief that startups and big brands can learn from each other. We will be showcasing the best of what the startup community can offer with the Millennial ultimately at the heart of what they do. This allows us to connect and collaborate with small businesses and big brands to enhance their operations, services and business to better serve their customers,” said Teo Correia, Senior MD in Accenture’s Consumer Goods and Services practice.
Conversations at the three main stages, Centre Stage, Digital Hub Stage and Fast Track Solutions Stage focused across the four key industry sectors of travel and hospitality, food and beverage, fitness and sport and fashion and beauty.
Conversations at the digital hub stage featured speakers such as Clarence Chew, Chief Marketing Office, Decathlon; Scott Boyd, VP SEA and South Asia & Content Creation Head, Asia; Melissa Pine, Vice-President of WTA Asia-Pacific and Tournament Director of the WTA Finals discussing modern digital concepts and its impact on fitness and sport industries.
Over at the centre stage, speakers brought into focus the role technology has in transforming the business of travel. Mark Liversidge, Chief Marketer Asia Pacific, Hilton opened the first day with a panel around defining ‘instant consumer retail’ behaviour to develop purposeful and timely relationships between brands and consumers.
Other sessions across the day dived deep into how technology has changed the way people perceive, experience and discover the world and strategies to use smart data to create meaningful and personalised content for audiences.
The Fast Track Solutions Stage provided visitors with insight into industry best practices with a series of compelling presentations by brands that have been at the forefront of next-gen commerce. Kevin Hagino, Senior Regional Brand Manager-South East Asia, Lego shared how its SG50 campaign embraced a digital twist with great success; while executives from big brands such as Samsung, Nippon Airways and LinkedIn touched on evolving approaches that connect well with the millennial generation.
 |
| Infographic summarising one of the sessions at the event showing that the right data is more important than the size of the data. |
 |
| Infographic illustrating the session on the opportunity in space tourism. |
A preview into the world’s first ‘store of the future’ presented by headline partner Accenture, the World of ME showcase is designed to be an inspirational playground for consumers. It takes visitors on a live and immersive journey to experience innovative products, services and experiences as well as co-create and test ideas.
 |
| Infographic illustrating the World of ME. |
Exploring how companies will use experiences to connect with the next generation of travellers, Accenture’s Connected Travel Showcase reimagines the future of travel from journey to destination with strategies tailored to encourage brand promise, seize mindshare and foster loyalty.
Unilever, one of the world’s leading suppliers of fast-moving consumer goods, is collaborating with Millennial 20/20 to unearth and showcase the most innovative startups in the areas of retail and marketing innovation. Up to 25 startup companies were handpicked to be part of the Unilever Foundry Start-up Street. The selected startups were given the opportunity to ‘speed-date’ with Unilever’s marketing leaders.
The Economist’s showcases at the event include the Future Works series, exploring jobs of the future.
Attendees of the second day of the summit deep-dived into the Food & Beverage, Fashion & Beauty industries with sessions by senior executives from brands such as Skyscanner, Canon, Lazada Group, Instagram, Johnson & Johnson, Nespresso, Deliveroo, Food Panda and more.
The Summit will close with the Accenture Consumer Innovation Awards.
Hashtag: #M2020
posted from Bloggeroid
No comments:
Post a Comment