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| Source: Apple. The new iPhones with AirPods. |
“(The) iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s Senior VP of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”
The iPhone 7 and iPhone 7 Plus have revamped camera systems. The same 12-megapixel wide-angle camera on both the iPhone 7 and iPhone 7 Plus includes optical image stabilisation, a larger ƒ/1.8 aperture and a six-element lens to enable brighter, more detailed photos and videos. The iPhone 7 Plus adds a 12-megapixel telephoto camera that coupled with the wide-angle camera offer optical zoom at two times and up to 10 times digital zoom for photos.
Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including machine learning separates the background from the foreground.
Additional camera advancements include a:
- New Apple-designed image signal processor, which handles over 100 billion operations on a single photo in as little as 25 milliseconds;
- New 7-megapixel FaceTime HD camera with wide colour capture, advanced pixel technology and auto image stabilisation; and
- New Quad-LED True Tone flash that is 50% brighter than the iPhone 6s, including a sensor that detects the flickering in lights and compensates for it in videos and photos.
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, while enabling more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power.
Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps*. For customers in Japan, iPhone will now support FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.
New stereo speakers offer immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with the EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.
AirPods, Apple’s new wireless headphones feature the new Apple W1 chip. AirPods have improved sound and battery life. They harness the power of Siri with a double tap.
The iPhone 7 and iPhone 7 Plus come in five colours including silver, gold and rose gold finishes as well as two all-new black finishes, one that has an anodised matte appearance, and the other with a high-gloss look. An entirely-re-engineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust**.
The new iPhone features the brightest, most colourful Retina HD display ever in an iPhone, now with a wide colour gamut for cinema-standard colours, greater colour saturation and the best colour management in the smartphone industry. An all-new solid-state Home button on the iPhone 7 is designed to be durable and responsive, and works in tandem with the new Taptic Engine, providing more precise and customisable tactile feedback.
The iPhone 7 and iPhone 7 Plus come with iOS 10, which introduces an updated Messages function that delivers more expressive and animated ways to send messages. The operating system also enables Siri to do more, supports new ways to interact with apps and more places to use 3D Touch. The Maps, Photos, Apple Music and News apps, and the Home app have been redesigned. IOS 10 also opens up opportunities for developers with Siri, Maps, Phone and Messages APIs.
Interested?
The iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning September 16.
Through Apple’s iPhone Upgrade Program, customers in China, for the first time, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare***, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com with monthly payments starting at US$32.30.
Customers will be able to order iPhone 7 and iPhone 7 Plus beginning September 9, with availability beginning September 16, in Asia Pacific and the Middle East in: Australia, mainland China, Hong Kong, Japan, New Zealand, Singapore, Taiwan, and the UAE.
The iPhone 7 and iPhone 7 Plus will be available in Bahrain, Kuwait, Maldives, Qatar, and KSA beginning September 23. The iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning October 7.
The iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at US$649, and in the new jet black finish exclusively on the 128GB and 256GB models from apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
The new Apple-designed wireless AirPods including charging case will be available for US$159 from apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at apple.com and Apple Stores, for US$29 and US$9, respectively.
Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at US$35 and iPhone 7 Smart Battery Case will be offered in black and white for US$99 from apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for US$49.
Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online****, to help them customise their iPhone by setting up email, showing them new apps from the App Store and more.
Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store.
Watch the video about how the iPhone 7 and iPhone 7 Plus were designed
Watch the iPhone 7 and iPhone 7 Plus video
*Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
**The iPhone 7 and iPhone 7 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
***Prices are rounded to nearest US dollar and are based on a 24-month installment loan. Pricing outside the US may vary. Full terms and conditions apply.
****In most countries.
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