Four early-stage technology startups received Accenture Consumer Innovation Awards at the Millennial 20/20 Summit in Singapore. The awards recognise early stage startup businesses focussed on changing and improving the way people shop and engage with consumer goods brands, travel and retail companies.
The Accenture Consumer Innovation Awards attracted more than 230 entries from across the globe with over 29% coming from Asia Pacific, 19% from the US and 21% from Europe. The winners were chosen by a panel of judges comprising senior executives from financial investors and globally recognised brands, including Johnson & Johnson, PaysBuys, SATS, Singapore Airlines, Shangri La, Subway and Unilever.
Teo Correia, Senior MD, Accenture’s Consumer Goods and Services practice said, “As part of Accenture’s commitment to consumer tech we aim to foster and recognise innovative thinking among aspiring entrepreneurs in the consumer goods, retail and travel industries. The judges and I were, once again, extremely impressed by the calibre of the cutting edge digital commerce solutions. Accenture is at the intersection of business and technology and these awards help to bring together new businesses and established brands to embrace new ways to serve the new digitally empowered consumer.”
The winners are:
Kobe Global Technologies, in the 'Get ME in the store spending more' category. The company offers a self-serve social influence platform under which customers can choose influencers based on their customer personas, and pay based on the degree of impact the influencer’s posts have on the customer.
The Challenge: Consumers today have a huge number of choices, while their tastes and interests are more diverse than ever. Targeting and attracting them towards a brand, and getting them to sustain and grow spend is tough. This category recognises solutions that directly increase sales growth, retail footfall and brand recognition, both online and offline.
What3words, in the 'Give ME what I want, when and where I want it' category. The company has created unique combinations of three words that identify 3mx3m squares, anywhere on the planet, making mapping much easier.
The Challenge: Consumers increasingly want customised solutions and personalised experiences, as well as having flexibility and choice to match their lifestyle, whether in product design and availability, to delivery and returns. How can retailers and brands best design their offerings around the ever changing needs of customers? This category recognises solutions that help understand consumer’s behaviour and demands to improve product design, distribution, stock management and logistics to better match their needs.
GetCRAFT, in the 'Make ME love my brands, digitally and physically' category. The company connects businesses to 1,000+ vetted creators and sponsored content channels for content marketing and bespoke native advertising needs.
The Challenge: grabbing the opportunity to use digital technologies to get closer to end consumers, have more control over their experiences, and to learn more about their interests – while opening up the way for expansion into new products and services. This category recognises solutions that increase the connection between brands and consumers digitally, to build deeper relationships directly and enable brands to improve experience and build platforms for additional services.
PassportX, in the 'Host ME, Serve ME, and Take ME' category'. The company makes the with stages of travel more seamless.
The Challenge: filling the soaring demand for unique experiences in food, travel and lifestyle at a time when the delivery of these services are being disrupted and redefined by the sharing economy. This category recognises solutions that improve travel, food and hospitality experiences, reduce costs, increase choice, and improve service levels.
In addition to the award, winners receive access to a team of industry experts at Accenture, who will provide advice and consultation on how to improve select areas of their business and gain access to clients. They will also get a three-month complimentary membership at The Great Room Offices in Singapore.
Interested?
Read the TechTrade Asia blog posts about:
Highlights of the inaugural Millennial 20/20 Summit in Singapore
The World of ME, Accenture's showcase about the future of retail
Finalists for the Accenture Consumer Innovation Award
Hashtag: #M2020
The Accenture Consumer Innovation Awards attracted more than 230 entries from across the globe with over 29% coming from Asia Pacific, 19% from the US and 21% from Europe. The winners were chosen by a panel of judges comprising senior executives from financial investors and globally recognised brands, including Johnson & Johnson, PaysBuys, SATS, Singapore Airlines, Shangri La, Subway and Unilever.
Teo Correia, Senior MD, Accenture’s Consumer Goods and Services practice said, “As part of Accenture’s commitment to consumer tech we aim to foster and recognise innovative thinking among aspiring entrepreneurs in the consumer goods, retail and travel industries. The judges and I were, once again, extremely impressed by the calibre of the cutting edge digital commerce solutions. Accenture is at the intersection of business and technology and these awards help to bring together new businesses and established brands to embrace new ways to serve the new digitally empowered consumer.”
The winners are:
 |
| Source: Accenture. A representative from Kobe Technologies. |
The Challenge: Consumers today have a huge number of choices, while their tastes and interests are more diverse than ever. Targeting and attracting them towards a brand, and getting them to sustain and grow spend is tough. This category recognises solutions that directly increase sales growth, retail footfall and brand recognition, both online and offline.
What3words, in the 'Give ME what I want, when and where I want it' category. The company has created unique combinations of three words that identify 3mx3m squares, anywhere on the planet, making mapping much easier.
 |
| Source: Accenture. Explaining what what3words does. |
The Challenge: Consumers increasingly want customised solutions and personalised experiences, as well as having flexibility and choice to match their lifestyle, whether in product design and availability, to delivery and returns. How can retailers and brands best design their offerings around the ever changing needs of customers? This category recognises solutions that help understand consumer’s behaviour and demands to improve product design, distribution, stock management and logistics to better match their needs.
 |
| Source: Accenture. A representative from GetCRAFT. |
GetCRAFT, in the 'Make ME love my brands, digitally and physically' category. The company connects businesses to 1,000+ vetted creators and sponsored content channels for content marketing and bespoke native advertising needs.
The Challenge: grabbing the opportunity to use digital technologies to get closer to end consumers, have more control over their experiences, and to learn more about their interests – while opening up the way for expansion into new products and services. This category recognises solutions that increase the connection between brands and consumers digitally, to build deeper relationships directly and enable brands to improve experience and build platforms for additional services.
 |
| Source: Accenture. A representative from PassportX. |
The Challenge: filling the soaring demand for unique experiences in food, travel and lifestyle at a time when the delivery of these services are being disrupted and redefined by the sharing economy. This category recognises solutions that improve travel, food and hospitality experiences, reduce costs, increase choice, and improve service levels.
In addition to the award, winners receive access to a team of industry experts at Accenture, who will provide advice and consultation on how to improve select areas of their business and gain access to clients. They will also get a three-month complimentary membership at The Great Room Offices in Singapore.
Interested?
Read the TechTrade Asia blog posts about:
Highlights of the inaugural Millennial 20/20 Summit in Singapore
The World of ME, Accenture's showcase about the future of retail
Finalists for the Accenture Consumer Innovation Award
Hashtag: #M2020
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