Twitter's agreement with Bloomberg Media to stream Bloomberg Television's live broadcast of the 2016 US Presidential and Vice Presidential debates on Twitter globally could be the start of a new revenue stream for the social network. The agreement is an expansion of the partnership Twitter and Bloomberg Media announced in July to stream selected Bloomberg Television programmes.
Twitter will stream Bloomberg Television's live broadcast of the scheduled US Presidential and Vice Presidential debates, beginning on September 26. "Twitter is where the 2016 presidential election is happening every single day," said Anthony Noto, Twitter's Chief Financial Officer. "Livestreaming the debates with Bloomberg combined with the live commentary and conversation on Twitter will create a one-screen experience at the center of the action unlike any other."
Bloomberg Media CEO Justin Smith said, "By leveraging the power of Twitter's enormous real-time platform for reaction and analysis, this partnership will provide viewers the opportunity to watch and interact with the news coming from this fall's debates as they happen live on smartphones, computers and TVs."
Interested?
The stream will be available globally at debates.twitter.com, in Twitter Moments or on @bpolitics. Bloomberg is Twitter's exclusive streaming partner for the debates.
Debate schedule:
September 26, First Presidential Debate
October 4, Vice Presidential Debate
October 9, Second Presidential Debate
October 19, Third Presidential Debate
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