Near data to be available on Oracle's BlueKai Marketplace

Near, the location intelligence platform, today announced its integration with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace. Oracle Data Cloud offers access to more than US$3 trillion in consumer transaction data, 2 billion global consumer profiles, and 1,500+ data partners. 

Near is an existing Gold level member of the Oracle PartnerNetwork (OPN). Its Near platform combines and analyses data from over a billion devices, allowing marketers to gather insights on consumers and places, act on them in real-time, and measure impact. 

The integration will enable users of Oracle’s BlueKai Marketplace to access Near’s audiences, which are curated using real-time location and behavioural data. By overlaying Near’s data on their existing targeting data, marketers will be better able to reach their target audiences, understand and improve their campaigns, and optimise media spends. Since the Near platform builds audiences from device data, the agreement also expands the global reach of Oracle’s Bluekai Marketplace with new audience sets.

“Location is a crucial data set for most brands today. Through our integration with Oracle’s BlueKai Marketplace, brands will now have unique access to audience sets built from location data that will help them target these audiences and benefit from an advanced understanding of their consumers,” said Aditi Kohli, Senior Director for Data Partnerships, Near.